General Marketing

There is always a tension between satisfying (or delighting) existing customers and winning new customers (as indeed there is with every task we face), but this is surely top of our list. There's a few simple things we can do.

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Understanding how your market(s) view the world enables you to maximise your selling ability and business efficiency. especially important when times are tough!

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The client whisperer
How often do you wish you could control your customers' behaviour? You can, says Phil Astley - by taking a leaf out of dog whisperer Cesar Millan's book.

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Clapboard
Marketing gurus agree telling a really good story helps to sell you and/or your product. Debbie Mayo-Smith give you some practical pointers to help you apply this in your business.

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Broadcast your marketing message to the marketplace
Referral marketing is commonly referred to as ‘word of mouth marketing’. In the past this meant getting happy clients/customers to write a few words endorsing your product or service, which could then be used in marketing material. But nowadays there are many more ways to ‘reach out’ to clients and ask them to recommend your product or service.

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Are you throwing your marketing budget away by paying through the roof for all the 'easy' stuff? Don't worry, you're not alone. Here are three top tips to help you give your marketing a real shot in the arm.

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Powerpoint presentation
Whether you use your Powerpoint presentation in one-on-one or small-group situations, with a large audience or embedded on your web site, you may be passing up an opportunity to make a huge impression. Sean D'Souza shows you how.

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Building trust with potential customers is essential if you are going to get them to buy from you. Craig Dewe suggests some smart ways to do this.

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upselling
Upselling is not about charging extra for something of little value. Done right, both parties win. Phil Astley explains how persuading your customer to buy something more than they were going to in the first place, can actually benefit both them and you.

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Marketing funnel
Using a product and marketing funnel is a great way to grow your business and enhance profitability. Tracey Lawton explains what it is, and why it's still very much alive and kicking.

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dewdrop
Mother Nature can teach you a thing or two about marketing, according to Sean d'Souza - and he spells out some of her rules.

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Planning a website with your Web Designer
Thinking about updating your existing website or getting a new website for your business? There are certain questions you should ask when considering which website designer you want to work with. While this list is by no means exhaustive, it does include some key topics that should be discussed before work begins.

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Testimonials are a great marketing tool, but often not used as effectively as they could be. Hannah Samuel has some tips to help you get the most from the good things clients say about you.

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Build your customer base
However great your current customers are, bringing in a constant stream of new business is critical for any enterprise. And it's something many business owners hate having to do. Phil Astley has some tips to help you have new customers regularly beating a path to your door.

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Simon Sinek

Date of event: 

9 Mar 2017 -
9:00am to 4:00pm

Venue: 

 SIMON SINEK 

Simon Sinek is an unshakable optimist. He believes in a bright future and our ability to build it together. Described as “a visionary thinker with a rare intellect,” Sinek teaches leaders and organizations how to inspire people. With a bold goal to help build a world in which the vast majority of people go home everyday feeling fulfilled by their work, Sinek is leading a movement to inspire people to do the things that inspire them.

Free or paid: 

Region: 

Image courtesy of Barnaby Norwood freeimages.com
If you design kitchens, is another kitchen designer your competition? Most likely not. And the sooner you can position and modify your marketing strategy against your real competition, the sooner you will start to see more business come through the door

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excellent checkbox
Not only are well crafted testimonials good for persuading people to do business with you, they're also effective in building the loyalty of people who provide them.

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Image courtesy of Mandie LeScum freeimages.com
For years business coaches and leaders have been drumming into us the importance of customer loyalty. But, in actual fact, says Denis Rosen, loyalty isn't what you want from your customer. He explains.

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Slogan writing
Many of us as owners of small Kiwi businesses struggle with promoting ourselves adequately. Even when we use marketing experts, we are the ones who know our business the best - so the more we can contribute to the process, the better.

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Attraction Marketing
How much is what you DON'T KNOW costing you? When you get the answers to these questions, it may help you understand how to make your business more profitable.

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