Direct marketing

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Understanding how your market(s) view the world enables you to maximise your selling ability and business efficiency. especially important when times are tough!

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Marketing gurus agree telling a really good story helps to sell you and/or your product. Debbie Mayo-Smith give you some practical pointers to help you apply this in your business.

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Are you throwing your marketing budget away by paying through the roof for all the 'easy' stuff? Don't worry, you're not alone. Here are three top tips to help you give your marketing a real shot in the arm.

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Building trust with potential customers is essential if you are going to get them to buy from you. Craig Dewe suggests some smart ways to do this.

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What makes one business more successful than another?
This week, I saw three business owners. Two just wanted to see me because they needed new ideas on what to do next. One hired me on the spot. What are the differences between these three businesses?

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Most people choose to do business with someone they know and trust. How can you get more clients and get them to know and trust you? Hannah du Plessis says there is a way....

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Perhaps you don't think you're in sales, or that this issue is relevant to you? Consider this: if you, or your company, has something to offer, be it a product or a service, which requires an exchange of some sort (usually for money), then the reality is that you are in sales - even if you don't have 'sales' in your job title!

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By setting up an well-thought-out system, you can attract and convert leads on an ongoing basis. Hannah du Plessis shows you how you can use your web site to do this.

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Sponsorship doesn't have to cost a small fortune. In fact it can be an excellent way to stretch your marketing dollars and reach a wider audience than you could afford to reach through more traditional forms of promotion. It can be an incredibly cost-effective and powerful marketing tool, providing benefits and achieving results that far outweigh the investment made in terms of sponsorship dollars.

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Keypad
Using technology to communicate makes the whole process quicker, cheaper and easier - but sometimes that is precisely why we end up not using it as effectively as we should. Hannah Samuel suggests a change in focus might be in order.

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Watching video marketing on a laptop
Research points to it being the next big thing in reaching your audience. Daniel Daines-Hutt explains why video marketing appears to be the number one choice for smart business growth in New Zealand for 2014.

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Increase your profits with database marketing
It's much more cost-effective to increase sales by marketing to existing customers than it is to keep finding new ones. Rachel Alexander gives some hands-on pointers.

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Mobile Marketing
Mobile marketing has steadily been growing for the past couple of years and is expected to double every year for the next five years, as more and more people get smartphones or other wireless mobile devices. Marketing experts predict Mobile Marketing will grow into an $20 billion industry.

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Don't drive yourself crazy about unsubscribes. Sean D'Souza shares a marketing strategy that will help you keep marketing without driving your customers away.

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The most powerful way that you can attract endless targeted leads like bees to honey, is called Attraction Marketing. Cold calling leads that aren't interested or hitting on friends and family just don't cut it anymore.

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Regularly surveying your customers means you can find out how happy your customers are with your products and services, and what you may (or may not) being doing that is hurting your bottom line. Plus, you’ll get insights into where you should be focusing your resources and making product developments. Turns out, often they are just waiting to be asked!

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Once you’ve sussed out what you want to achieve from your marketing, how to target your customers and what you’re going to do to stand out from the crowd, you'll need some sure fire marketing tactics to generate leads and keep your customers coming back!

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Email Marketing
One of the main reasons small businesses fail is that they don’t follow up with their leads. Usually it takes up to seven contacts with a prospect before they are ready to buy. Most people give up after one or two contacts. If you are not doing your follow up you are leaving money on the table.

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On target
Marketing doesn't have to be hard, but there are some basic rules to follow. Debbie Mayo-Smith outlines eight simple things you can do to really up your marketing game.

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Browsing the web
Most businesses look at the ‘Online’ marketing world and see it as the magic answer to solve all their business problems, so they go out build a ‘brochure’ website (which is not designed to get leads or customers) and sit back and expect the customers to come pouring in. The reality is that this just doesn’t happen.

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