Brand

Clapboard
Marketing gurus agree telling a really good story helps to sell you and/or your product. Debbie Mayo-Smith give you some practical pointers to help you apply this in your business.

(Article)

We all make snap judgements about others - but can you influence someone else's first impressions of you? Hannah Samuel thinks so, and explains how you can help them come to a fair conclusion.

(Article)

Image courtesy of Alan Voorhees freeimages.com
Corporates spend tens of thousands of dollars (or more) on creating and maintaining their brand - but what about the home-based or small business operating from less-than-public premises? Does it need a brand? Can it bring one into being on a shoestring?

(Article)

Planning a website with your Web Designer
Thinking about updating your existing website or getting a new website for your business? There are certain questions you should ask when considering which website designer you want to work with. While this list is by no means exhaustive, it does include some key topics that should be discussed before work begins.

(Article)

Christmas cake
Whatever your type of business, this time of year is all about Christmas, holidays, the end of one year and the beginning of a new year with a fresh start.

(Article)

Christmas corporate gift
With Christmas approaching, it's time to start thinking about giving your clients, suppliers and associates gifts - and whether to make your gift do double duty as a promotional tool.

(Article)

Slogan writing
Many of us as owners of small Kiwi businesses struggle with promoting ourselves adequately. Even when we use marketing experts, we are the ones who know our business the best - so the more we can contribute to the process, the better.

(Article)

make the logo bigger
It’s the request that every graphic designer dreads. The client really likes the design, apart from one thing. Before they sign off, can the designer just ‘make the logo a bit bigger’?

(Article)

Professionalism wins and keeps business. Bill Treasurer suggest we know we need to be professional, but knowing how to be professional (and how to explain that to our staff if necessary), is not so easy. He shares seven practical tips.

(Article)

Image on Bizbuzz
Sponsorship doesn't have to cost a small fortune. In fact it can be an excellent way to stretch your marketing dollars and reach a wider audience than you could afford to reach through more traditional forms of promotion. It can be an incredibly cost-effective and powerful marketing tool, providing benefits and achieving results that far outweigh the investment made in terms of sponsorship dollars.

(Article)

Choosing a domain name for your business can be a lot trickier and more complex than choosing the actual name you will be trading under. NZRS helps you work through some of the common decisions around choosing a domain name for your business.

(Article)

Lightbulb
Many inventors become so excited about their innovations that they enthusiastically rush forward without considering factors affecting successful commercialisation. Whether you intend to sell your idea to someone else, or seek an investor to assist in commercialising your innovation, there are some things you should and shouldn’t do.

(Article)

Target
Positioning is how your customer perceives the value you offer compared to your competitors. For example, are you first, better, quicker, more professional, safer, more expert or cheaper than your competition? How do you want to be perceived and how can you use your brand to communicate this to your target market?

(Article)

web address
New domain extensions become available from time to time - and when it comes to investing in them, some make more sense than others. Intellectual Property expert Theodore Ducas explains why some, like .sucks, are a waste of your money.

(Article)

Thought that it was the homepage, or the 'contact us' page? Sorry, you’re completely wrong.

(Article)

Enter The David Awards
The David Awards (which are an initiative of Bizbuzz), celebrate the everyday small and home businesses quietly (or not so quietly) achieving amazing things. If you're a David - and you probably are - we think it's about time you and your business are recognised for what you are achieving. Why not enter The David Awards now?

(Article)

Wax seal
Commissioning and paying for a brand design does not mean ownership. If a graphic designer has created your brand, it may well not be yours, warns Theodore Doucas.

(Article)

Good avice image
So you want to start a small business, buy a franchise or establish a home business – but you need a loan to get started and the bank have asked for a business plan with financials and cashflow projections! Or maybe you already have a business and just need to get it better funded. You really just want a simple loan!

(Article)

Image on Bizbuzz
Jesse Best

So lets discuss why creating a merchandise line on its own is severely underutilisng your potential ROI, your direct traffic, and your brand awareness.

If you're reading this, then hopefully you already have a merchandise line, even if it's for promo, or you're thinking of getting something made?

(Blog entry)

Responsive Design views of our website, mhdesign.co.nz
'Responsive Design' is the latest buzzword around websites and online media. But what does it really mean? What does having a Responsive website actually do for your business and are you missing out if your website doesn't 'respond' to different online media?

(Article)

Pages