Advertising

Christmas cake
Whatever your type of business, this time of year is all about Christmas, holidays, the end of one year and the beginning of a new year with a fresh start.

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Inner Design Superhero
Wanting to channel your inner design superhero? Here are six basic design principles that you should keep in mind. Whatever you're designing, be it an advertisement, newsletter or other printed matter, or if it's online media (such as a website), these basic truths will set your design on a firm footing.

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make the logo bigger
It’s the request that every graphic designer dreads. The client really likes the design, apart from one thing. Before they sign off, can the designer just ‘make the logo a bit bigger’?

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Let’s face it. If you’re in business today then looking at getting the best return for every dollar is something we all would like to do. Much of the marketing money that businesses spend has come under scrutiny and it’s about time.

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Video is now a vital part of marketing and just because you don't have a giant budget doesn't mean you can't have an impressive video. Shoot it yourself! From concept and pre-production to equipment and execution, here's a simple breakdown of the 6 steps to creating a video for your business.

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Image on Bizbuzz
Sponsorship doesn't have to cost a small fortune. In fact it can be an excellent way to stretch your marketing dollars and reach a wider audience than you could afford to reach through more traditional forms of promotion. It can be an incredibly cost-effective and powerful marketing tool, providing benefits and achieving results that far outweigh the investment made in terms of sponsorship dollars.

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On target
Getting traffic to your website isn't easy, and technical businesses need to be aware of hurdles which are particular to them, as well as more generic rules. David Frank explains how to optimise critical elements, which can lead to greater sales conversion.

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We look at how to present your business's hidden marketing gems, i.e. its ‘uncovered gold’ to advance your business through ads, brochures, white papers, proposals, websites, blog, videos, and social media.

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The bridge to your target market
'Technical' people (in engineering, technology, and other sectors) are great at fixing problems and making things, but when it comes to connecting with their target market ... not so much. David Frank demystifies the process.

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Earth
Many businesses looking to grow will at some point consider expanding into international markets. Whatever your situation, and particularly in times of global recession, it's essential that you do your homework thoroughly before making any decision to export.

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Target
Positioning is how your customer perceives the value you offer compared to your competitors. For example, are you first, better, quicker, more professional, safer, more expert or cheaper than your competition? How do you want to be perceived and how can you use your brand to communicate this to your target market?

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snail
Has reality started to set in after the holidays and are you finding business more sluggish than you would like? Eric Billoud explains why it's happening and what you can do to overcome the issue.

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Jesse Best

So lets discuss why creating a merchandise line on its own is severely underutilisng your potential ROI, your direct traffic, and your brand awareness.

If you're reading this, then hopefully you already have a merchandise line, even if it's for promo, or you're thinking of getting something made?

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Responsive Design views of our website, mhdesign.co.nz
'Responsive Design' is the latest buzzword around websites and online media. But what does it really mean? What does having a Responsive website actually do for your business and are you missing out if your website doesn't 'respond' to different online media?

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Image on Bizbuzz
For decades business owners have wanted a magic wand for their marketing: the quick, easy, cost-effective campaign that brings scores of new customers through the door with zero effort and minimal cost. Cornelia Luethi looks at the pros and cons of the latest magic wand - One Day Offers. Should you use them? And if so, what should you be wary of?

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Does the thought of writing a proposal fill you with dread or uncertainty? Here - the first in a three-part series - is an outline of what writing a proposal is all about.

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Blank business card
How much attention do you pay to your brand? Or more importantly, how much attention do your customers and prospects pay to your brand? If you're not getting maximum mileage from your brand, then you may be missing sales opportunities and limiting your growth potential. Even the smallest of companies benefits from having a strong brand.

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Jan Bierman explains how any business can use storytelling to create impact brands - and gives some suggestions to get you started.

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Christmas bauble
Regardless of whether you are a small retail business or a large manufacturing company, the Christmas rush is an excellent opportunity to leverage off 'Silly-Season' hype and give your sales a significant boost.

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