Broadcast your marketing message to the marketplace
Referral marketing is commonly referred to as ‘word of mouth marketing’. In the past this meant getting happy clients/customers to write a few words endorsing your product or service, which could then be used in marketing material. But nowadays there are many more ways to ‘reach out’ to clients and ask them to recommend your product or service.

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Running a small business, possibly even from home, is not everyone's cup of tea. In fact, for some people it's just the wrong thing to do. If it doesn't suit you, it can be frustrating and even depressing. Here are some things to take into account before taking the plunge.

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Are you throwing your marketing budget away by paying through the roof for all the 'easy' stuff? Don't worry, you're not alone. Here are three top tips to help you give your marketing a real shot in the arm.

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Company policies on file
The time to make sure you don't run into problems with employees not behaving the way you want them to, is before the trouble starts. Michael Smyth explains what you need in place to make managing employee behaviour much easier and more effective.

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The David Awards are geared towards recognising great little businesses at the smaller end of the business scale in New Zealand. Have you got what it takes to enter?

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Multi-tasking challenges
If you are constantly juggling and often feel like you have all your balls in the air at once ... STOP! Phil Astley suggests multitasking may be doing you, and your business, more harm than good.

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Image on Bizbuzz
Content is king - but the king needs his sceptre polished every now and again. In this article, marketing copywriter Steff Green offers tips on creating a content marketing strategy for your business and using you website, blog and email newsletter to generate leads and retain customers.

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image courtesy of Iamwahid freeimages.com
Turning a great idea into a viable home or small business is not so easy. Heather Douglas examines some of the stumbling blocks, and how home businesses can be helped to be more successful.

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We've never met a business owner who likes doing their taxes (even if working with an accountant). Phil Astley has some encouragement to help you get through this stage, and some suggestions to help you get more out of doing the books, and to make tax time easier for both you and your accountant, now and in future.

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gardening
Heather Douglas

One of the issues for self-employed people is the way income can fluctuate quite markedly. Here are some tips to help you get a regular base income and even out the peaks and troughs a bit.

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