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Understanding how your market(s) view the world enables you to maximise your selling ability and business efficiency. especially important when times are tough!

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The client whisperer
How often do you wish you could control your customers' behaviour? You can, says Phil Astley - by taking a leaf out of dog whisperer Cesar Millan's book.

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Price tag
Do you tear your hair out trying to put a price to a product or service? Here's some savvy advice which could help set you on the right track

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Clapboard
Marketing gurus agree telling a really good story helps to sell you and/or your product. Debbie Mayo-Smith give you some practical pointers to help you apply this in your business.

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Smooth sailing
Achieving great success is about a combination of factors - whether it's bringing home the America's Cup, or making your business the best it can be. Phil Astley reckons there's a lot for a business owner to learn from Team New Zealand's 2017 win.

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Making marketing a regular part of your business routine can be a pain, but it's essential if you want your business to grow. Cornelia Luethi helps make it a little easier

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Has it ever happened that when the summer holidays have disappeared in a hot ball of sun, you catch yourself saying: ‘It can’t be that close to the next holidays already! I’m still catching up with the ‘beginning of year’ backlog!’ Or perhaps you’re one of the truly organised ones, who never feels behind-hand. If so, this article is not for you. We’re going to talk about strategies to cope with that ugly feeling of overload in your daily work.

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With online accounting options for small and home businesses becoming more and more readily available, and taking a variety of different forms, Phil Astley asks whether the free services available are worthwhile. While he feels they might be for some, he warns "free" could well be costly for the unwary.

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We all make snap judgements about others - but can you influence someone else's first impressions of you? Hannah Samuel thinks so, and explains how you can help them come to a fair conclusion.

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Is your business very busy getting a lot of stuff done - but not sure where it's heading? This week's guaranteed-under-two-minute read helps look more strategically at your business and give it some direction.

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