In the first of five articles, Victoria Forrest helps demystify direct mail and gives you some tips to make your direct mail writing highly effective.

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Small Businesses Need Websites
Putting it very simply, if you're any size of business and you're not on the web you don't exist. This may be blunt, but it's true. Nobody will be able to find you. The simple truth is most people don't even bother to open a phone book anymore. Google is now their first port of call for any information and that includes looking for local businesses. Mike Henden explains:

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Some logos are very effective, while others just aren't. It's am important part of your brand, and Jan Bierman shares some tips to help you get it right.

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“If these Awards are any indication of the state of New Zealand’s small business sector, then we certainly have every reason to be optimistic about the future!”, enthuses Judge Glenn Baker. “The judges were inspired and impressed by the stories, the passion and the stand-out results being achieved by the finalists.”

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Monitoring your business's vital signs could quite possibly determine whether it survives or not. Sue Hirst explains.

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There is always a tension between satisfying (or delighting) existing customers and winning new customers (as indeed there is with every task we face), but this is surely top of our list. There's a few simple things we can do.

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Networking
How to get the most out of business networking by establishing win-win relationships and helping others.

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When you decide to work from home, deciding exactly what you will be doing, and where, is a big part of getting the setup right. Here are some issues to bear in mind.

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Image on Bizbuzz
Understanding how your market(s) view the world enables you to maximise your selling ability and business efficiency. especially important when times are tough!

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The client whisperer
How often do you wish you could control your customers' behaviour? You can, says Phil Astley - by taking a leaf out of dog whisperer Cesar Millan's book.

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