Technology can help you be professional and efficient, and save your time and money - invest in the tools you need and get to know them backwards.
Review and appraise
A website is an important and dynamic business tool that is essential for most businesses today. The ability to control content quickly and cheaply is a desirable feature most website owners want. If you manage your own website or plan to in the future, make sure you regularly monitor content changes. It is also advisable to schedule periodic reviews by an experienced web designer or copywriter to get a professional appraisal to ensure your investment of time and money doesn't diminish over time.
I'm sure that all these pitfalls can be easily avoided if those responsible with the administration of the CMS are doing their job properly.
Anyway, I must admit that you've pointed these pitfalls correctly and accurately. Great article.
Agree entirely about the comment regarding tacky images. I was going to write something here, but it would make quite a long post, so I've published it on my site here:
www.createit.co.nz/index.mvc?ArticleID=339 (Not sure if this site allows links?)
Create IT
www.createit.co.nz
web sites | databases | multimedia
A lot of CMSs have WYSIWYG editors that look and feel a lot like using a word processor, but run in the web browser. Unfortunately if you copy and paste content from Word or Outlook (or for that matter any MS Office program) a whole lot of invisible rubbish gets pasted as well, and any formatting is pasted, meaning the new content generally doesn't fit in with the visual style of the rest of the site.
If the CMS editor offers the option to paste as plain text, this is generally preferable.
If not, open up notepad, copy and paste to that first, then copy again from notepad before pasting into your CMS to avoid the rubbish that would otherwise come across.
Create IT
www.createit.co.nz
web sites | databases | multimedia
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Chris Wadsworth is Creative Director at The Fount, a graphic design studio offering a comprehensive range of design services for print and web media. He specialises in branding and corporate communications, and along with other team members provides both strategic and design solutions for a wide variety of clients. |
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