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Optimizing e-mail: stay productive, not busy

Does email boost or hinder your performance? It all depends on how you use it. Kevin Lawrence gives some tips to help you make sure you are using email as the productivity tool it can be, not the timewaster is has become to so many.
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Email offers us countless ways to save time and be more productive, but when we go on “email autopilot” – checking the inbox repeatedly, typing out messages that should be discussed, copying people who are only peripherally involved, and other bad habits we’ve picked up along the way – email can make us more busy than productive.

The problem with email is when we don’t contain it, our field of attention becomes fragmented. When attention is constantly shifting over to email, one’s ability to focus on work is severely compromised. The interesting thing is, professionals rarely recognize the degree to which email hampers performance.

In 2005, a psychiatrist at

King’s College in London administered IQ tests to three groups: the first did nothing except perform the IQ test, the second was distracted by email and ringing phones, and the third was stoned on marijuana. Not surprisingly, the first group did better than the other two by an average of 10 points. The emailers, on the other hand, did worse than intoxicated people by an average of 6 points.

Yet, in a recent survey of 320 professionals, 17% check a few times per hour and 68% check email more or less continually – constantly breaking their focus on the primary task at hand.

Thanks to the Blackberry and other portable devices, millions of people can’t go more than five minutes without checking email… and we’re doing it everywhere we go:

  • In bed - 23%
  • In class - 12%
  • In business meetings - 8%
  • At the beach or pool - 6%
  • In the bathroom - 4%
  • While driving - 4%
  • In church - 1%

There’s a very good reason that “crackberry” was declared the 2006 Word-of-the-Year by Webster's New World College Dictionary. Blackberry addiction was labelled “similar to drugs” in a recent study by Rutgers University.

Eight out of 10 admit using computers or other gadgets at bedtime and one-third of people make phone calls and send or receive messages in bed. One fifth check social networking sites such as Facebook, play computer games or listen to MP3 players. Are these gadgets improving our productivity and quality of life, or just keeping us compulsively busy?

Many global firms in Zurich don’t allow their bankers to check email more than twice per day. The reason? The more they check email, the more compelled they feel to send email. This highlights the unscalable nature of most time-management approaches: striving to do more just produces increasingly more to do.

In order to streamline your email process and make it as efficient and effective as possible, here are 13 strategies to consider:

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About the author

Kevin Lawrence's picture

Kevin Lawrence is an expert at helping entrepreneurs and business leaders achieve breakthrough results through strategic business development. As a business coach, he helps leaders overcome major obstacles, deal with tough decisions and build higher-caliber teams to increase revenue, profitability and productivity. With more than a decade of experience with hundreds of entrepreneurs and business leaders across Canada, the USA and the Middle East, Kevin has a solid reputation as an agent of change.