There is a joke going around the Internet that goes like this:
A printer says to a client, 'Thank you, Mr Brown, for your patronage. I wish I had 20 customers like you.'
Mr Brown replies: 'Gosh, it is nice to hear that, but I am kind of surprised because as you know I am inclined to argue over every bill and I always pay late.' To which the printer responds, 'That’s true--but I'd still like 20 customers like you. My problem is: I have 200.'
If you are in a home-based business is it possible you have customers you would be better off without? To do well in business you need to discern which customers you want from those you don't.
Here are some things to watch out for:
The client or job that is too big for you because you either don't have the resources, or putting in place the resources will expose you to too much financial risk.
The client or job that will make you lose other customers that are important to you.
The client or job that will be too time consuming or will make you become too specialised.
The client that drives too hard a bargain or who may bully you.
The client whose dodgy reputation will taint your good name by association.
The client you suspect may be working for your opposition (or they will become your competition).
Any client that is unreasonable or has unachievable expectations.
The client who simply doesn't have the money and can't afford you.
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