Rather than discount, add value by bundling your product with something else of value, incentivising the sale with an entry in a draw, or giving your customer a little bonus service instead.
Sadly many people insure their house, car and lives, but don’t insure their most valuable asset – their ability to earn an income.
Along with your health, your ability to earn an income is probably the most important asset you have right now. What would you do if a serious illness or accident stopped you from working for the next couple of months, or maybe years? How long would you last if you were unable to work, and who would this effect? How would you meet your mortgage payments, pay school fees, run your car and cover the cost of every day living – like food, phone and power? Not to mention the additional medical expenses that you’re likely to face.
Although this is a hypothetical story, if you run a small business there is every possibility your business operations could be hugely effected by your unexpected injury or illness, impacting significantly on your business productivity and income.
What is Business Income Protection?
If you operate your business from home, Business Income Protection insurance protects your income in the case of unexpected injures or illness which leads to interruption of your regular income.
With Business Income Protection Cover:
Feeling secure with Business Income Protection
The value of Business Income Protection can’t be stressed enough. You may have insurance cover to repair or replace lost assets but unless you have Business Income Protection you have no cover to replace lost income. This cover is ideal for those who are self-employed and operate their business from home. For more information on Business Income Protection insurance, call your business insurance expert.
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Garry Taylor is a business insurance specialist manager with State Insurance. State Insurance are the business insurance experts and can arrange all your insurance needs over the phone. Simply call their team of dedicated business insurance advisors on 0800 42 42 40. |
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