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For many websites, search engines, especially Google, bring more than 80 percent of their new visitors. According to a recent survey conducted by Marketingsherpa, 59 percent of B2B marketers have disclosed that they plan to increase their search engine optimisation budgets for next year. This trend proves that most of the online businesses have started to realise how crucial it is to optimise their web pages for search engines.  

If you are still lamenting why you are not getting enough targeted visitors from search engines, it is about time you take some very basic actions. Search engine optimisation is a complex issue comprised of a number of aspects, i.e. valuable content, meta-tag optimization, keywords optimization, back links etc.  However, if you just concentrate and work on one aspect – keywords, you will be able to increase site visibility dramatically. On the other hand, failure to take this fundamental search characteristic seriously means loosing out to the competitors.

What does it mean to optimize your web pages with targeted keywords?
Ideally, as a business you should know which words or phrases people will use to make a query on a search engine when they look for products or services you sell. Your goal is to get your website within ten top search positions for specific keywords or phrases.

Getting your website on the first page for a query is a time consuming and a tedious job, but, if you get it done, the outcome will be enormously beneficial for your website. Your website will receive increased targeted traffic with solid top search engine placements for years to come.

There is nothing more disappointing than working hard to get top ranking for a certain key phrase and then realise that you are targeting the wrong type of visitors. How do you choose your key words and phrases and optimise your pages accordingly?

Make a list of keywords that you think buyers might use to search for products and services you sell. If you are having trouble with this, ask your customers what keywords they would use to find your products and services.