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6 ways to make your web site sell more effectively

July 27th, 2005 by Chris Mole
Many small businesses fail because their owners don't pay close enough attention to their sales copy, especially on their websites. Chris Mole explains how to make your web site sell more effectively
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If you want to make more sales, get fresh leads and get more prospects to contact you, have a close look at your sales copy and see if it needs improving. The biggest mistake – particularly with website copy – is not being focused enough on the needs of the customer. Most business websites focus too much on the company and its products, rather than taking the customer’s viewpoint and spelling out the benefits of the product or service being offered. When a potential customer comes to your website they’re only interested in one thing – “what’s in it for me?” They don't care about you; they want solutions for their problems.

Here are 6 ways to make your Web copy sell more effectively:

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