PrintEmail

ans Serif">Opt in email marketing is no different from normal direct marketing in that small, simple changes will increase your response and success. These tips will help with both plain text and html email:

ans Serif">1. Personalise
"A person's name is still the sweetest sound". Having first name in both the subject of the email and the body of the message will help your email get read and not just deleted or being mistaken for junk mail.

ans Serif">2. Free
Offer something free: It's an over-used word on the Internet, but it still works. However, it must be 100% free, not an item you have to pay postage and

packaging for, otherwise your customer will feel cheated.

ans Serif">3. Tracking
Always track any promotion, which means using tools that will allow you to track responses and conversion of visitors to sales. A good service to use is adminder:
http://adminder.com/ 

ans Serif">Tracking also allows you to find out what information is most important to your readers.

ans Serif">4. Talk
When you write your email copy, write as if you are having a one-to-one conversation with the recipient. This makes your customer feel like a real person and not a number.

ans Serif">5. Short but informative
Provide the information in a short and clear method showing the main information. Use short paragraphs of 3-4 lines, making it easy to read or skim over, and. bullet points and line space between paragraphs to highlight important points.

ans Serif">6. Benefits not features
Show what the item or service can do for your customer, not what its features are.

ans Serif">7. Call to Action
Use a sense of urgency with east of contact with an easy to contact - Use a Clickable link such as http://site.com or mailto:you@yoursite.com

ans Serif">This format will create a click on link in most email programs.

ans Serif">If you are marketing internationally, you will need a format suitable for American On Line - the biggest US ISP. Something like this:

ans Serif">[<a href=" Users Click Here</a>]

ans Serif">8. Build a relationship
Use email to build relationships, get to know your subscribers and let them know you. This builds trust and turns subscribers into future customers

ans Serif">Always test and target to your market - response rates can be up to 20% with the right message. Trial and error will prove you right or wrong. The power of the promotion to an in-house list is something very overlooked.

ans Serif">And of course, those on the list must have agreed to receive information (opt- in) from you or your email will be classed as spam.