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ans Serif">Picture yourself walking into a large room where 25 people are seated around an oval-shaped table. The facilitator is preparing his / her presentation notes. The attendees are glancing at their morning agendas. This is your first formal networking event. How will you introduce yourself?

ans Serif">Many new business owners struggle when introducing themselves at social events. Adapting to different personality types is never easy. This is especially true for people who dislike public speaking. How can you network effectively if you don't feel comfortable? Business owners of all backgrounds will be forced to confront this question at some point along their professional journey.

ans Serif">Use body language to your

advantage
Focus first on body language. When used properly, body language can work wonders in creating a good first impression. How one walks into a room says so much about that person. An upright posture and strong handshake project confidence. Maintaining eye contact throughout a conversation translates into, "I'm excited to be here and learn more about you."

ans Serif">Be brief and to the point
Some business owners enjoy networking, but fail to explain what they do effectively. Instead of being brief when asked, they ramble. Your business infomercial should last no longer than 60 seconds, stating three benefits of your product or service. Begin your infomercial with a question when addressing a large group. "How many people in this room like to get pampered?" is an execellent question for someone operating a spa. Another great grabber is introducing a "free day at the spa" for first time guests. If you operate a product-oriented business, bring sample materials to pass around. Imagine how much power nicely-wrapped chocolate samples have right before christmas. Don't be afraid to use your imagination.

ans Serif">Avoid jargon
When delivering your business infomercial, use generic terms, not industry jargon, so that the largest number of people will understand you. This is a common mistake corporate professionals encounter. To test your infomercial, run it by people you know who are outside your industry. If they understand you, you're on the right track. Remember to bring along extra business cards. Each person you meet should receive two, so they can refer future prospects your way.

ans Serif">Have fun!
Networking should be regarded as fun and exciting. The next time you're invited to an event and notice a room full of strangers ask yourself: "What is it about my business that I love?" and share it with others. A little regular self-evaluation and practice is all you need to become better at it.