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Before you can sell your products and services, you must first attract prospects and customers to your business.  Only then can you begin to educate them about the benefits you have to offer them.  While most of your competitors will take the quick and easy road by using ineffective \'One-Step\' marketing that just promotes their products and services to disinterested people, you can focus your marketing resources on the Two- Step approach that will catapult you ahead of your competition overnight.

Step One: Attract interested prospects to your business.
Step Two: Convert a percentage of those prospects into paying customers.

Why do you need to take two steps to

maximize your sales?

Imagine 10,000 people at a huge festival. Now picture a tent with a large sign above the entrance that says . . . \'FREE COOKING DEMONSTRATIONS.\'    Picture another tent with a sign that says . . . \'FREE WORKSHOP: HOW TO START YOUR OWN BUSINESS!\'  And another that says . . . \'FREE PRESENTATION: RELIEVING BACK PAIN.\'

What kind of people do you think will enter the \'Cooking Demonstration\' tent? People who are interested in cooking, of course. The very people who also have a higher than average interest in buying cooking accessories.   Who would enter the \'How to Start a Business\' tent? How about people who have some interest in starting their own business? These are perfect prospects for products and services geared to new entrepreneurs.  And who would enter the \'Relieving Back Pain\' tent? People who have back pain!  Within each of those tents are targeted prospects who are potential customers for products and services related to each of those Free Informational presentations. The vendors putting on each of those \'Prospect Generating Presentations,\' are focusing their time and efforts only on people who have a genuine interest in the types of products and services they are offering.

One-Steppers would have just wandered around the festival among the 10,000 visitors yelling, \'Pots and Pans for Sale! -- Only $399!\'
Or, \'Buy Our Business Start-up Book -- Only $24.99!!\'
Or, \'Sign up for our Back Pain Treatments! Only $35 a Session!\'

What a waste. No one is going to buy anything from the One- Steppers haphazardly promoting their products and services. No one knows them, likes them, or trusts them.  And, more importantly, most of the people hearing their spiel, have absolutely no interest in what they are selling.  But within each tent, a certain percentage of prospects are going to buy what each vendor offers them.

Why? Because these Two-Steppers know how to use marketing magnets to attract just the kinds of prospective customers they want. And during the presentations, the prospects will have the opportunity to get to know, like and trust the presenters.  The offer of free information related to your product or service -- information about the problem your product or service solves -- is a powerful magnet, that most people can\'t resist. 

5 more magnets
In addition to a free workshop or presentation, here are 5 more magnets that you can use in your business to attract interested prospective customers.

1) FREE TIPS BOOKLET:
Create a simple booklet filled with tips related to your product or service. For instance, if you are a beauty consultant, create a Beauty Tips booklet.