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Ten secrets of selling on-line

April 2nd, 2001 by  Debbie Mayo-Smith 
Find out which ten simple things it is critical that you do if you are selling anything via the web.
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  1. ans Serif">Work works
    If there was a single secret to selling online, it is to work hard. Hard work is the secret to success, but it's even more so on the Web.
  2. ans Serif">Choose the right niche
    What sells online? A general rule is that whatever sells in print catalogues will also sell on the Internet. In the physical world niches are based on geography, proximity is king. But not on the Internet. Niches are based on what you sell. And with what you sell - you have to be THE place to buy it.
  3. ans Serif">High production values
    Are critical on the Internet. People will not buy from you if your site looks amateurish. The idea of ordering online is still unusual. So you need to inspire your visitors with confidence.
  4. ans Serif">Make your site easy
    Web surfers have short attention spans. The average visitor to a site last only 3 or 4 pages before going off to a new site. Visitors will leave at the slightest obstacle. So don't put any in their way.
  5. ans Serif">Be real
    Anyone can put up a web site. Shoppers want to be assured they are dealing with a real company. Anything you can do to show you're real will increase orders: names, phone numbers, toll free numbers, street address, company history.
  6. ans Serif">Emphasize service
    Reassure visitors, and the most powerful confidence builder is a top-quality site. High production values go to work directly on the subconscious.  Write about what great service you're going to give people.
  7. ans Serif">Promote your site
    Promoting an online store online is different than promoting an ordinary web site. You're not just looking for hits, you're looking for sales. What can you do? Try to list in Internet shopping hubs, use strong and repetitive key words on your pages to get good search engine listings, have a high number of links from other sites, banner ads.
  8. ans Serif">Lower your prices
    One of the best ways to spend money promoting your web site is to lower your prices. You can't lose. When you "spend" money by charging less, you only have to pay for the people who actually place orders. So you never pay for this form of promotion unless it works.
  9. ans Serif">Change your site
    You should constantly work on and improve your site. Even if you think it's perfect, still change it regularly. Don't be boring: think of department stores, they always change their front window displays, don't they?
  10. ans Serif">Patience
    For most online stores growth is slow and steady. Don't be discouraged at first. If you work hard to satisfy your few customers, they'll be back again, perhaps with friends.
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