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What is your key message? Is it being noticed?

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9 March 2011 - 1:32pm
Nicola Anderson
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Positioning is how your customer perceives the value you offer compared to your competitors. For example, are you first, better, quicker, more professional, safer, expert or cheaper than your competition? How do you want to be perceived and how can you use your brand to communicate this to your target market.

A key aspect of building the right perception in your customer's mind is to have a brand that includes a clever positioning statement.

A positioning statement communicates your single most important message to your specific target market. It sums up what makes your company attractive to these people and tells them how your products or services are different from the competition.

It may also be known as your slogan, or tag line. However it is much more important than just a collection of words.

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