Income

Calculating income and expenses
When you find yourself with more bills than cash to pay them with, Michael Smyth identifies some useful options you can use to throw your business a lifeline and ease the cashflow.

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Sarah Lochead-MacMillan

As a small business owner you are often the top sales person in yoru company. You need a result every time nd need to maximise your sales approaches to prodcue the best results.

1. Do your homework

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snail
Has reality started to set in after the holidays and are you finding business more sluggish than you would like? Eric Billoud explains why it's happening and what you can do to overcome the issue.

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Jesse Best

So lets discuss why creating a merchandise line on its own is severely underutilisng your potential ROI, your direct traffic, and your brand awareness.

If you're reading this, then hopefully you already have a merchandise line, even if it's for promo, or you're thinking of getting something made?

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Watching video marketing on a laptop
Research points to it being the next big thing in reaching your audience. Daniel Daines-Hutt explains why video marketing appears to be the number one choice for smart business growth in New Zealand for 2014.

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People working at a computer
Selling a service is different to selling a product, and Sue Hirst says it can be a lot harder to work out costs and determine pricing. She explains what you should be doing in order to make sure your service business is profitable.

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Healthy business cashflow checklist

Cashflow is the lifeblood of your business. Our checklist will help you identify what in your business is having a negative effect on it.

This handy worksheet allows you to go through twenty factors which might be affecting your cashflow, and identify whether they are relevant to your business. Then, you can decide which are the most important to work on, to achive the most beneficial effect. Revisit this checklist regularly to make ongoing improvements to your business cashflow.

Click the resource below to download or view.: 

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Checklist: 10 things seasonal businesses must do to prosper

A business which has very high and very low seasons is a lot more risky than one which does not have so much fluctuation in income and expenses. Here are some tips to help ensure survival.

For example, a business built around skiing opportunities in winter, making the most of the summer sun or providing Christmas fare, can find itself cash strapped at times and overburdened at others. Not only can this make budgeting and managing cashflow hard, but it can take a toll on the owner's emotions. Going from stressful worrying about the bills one minute, to working 12 hours a day the next, isn't good for anyone! This checklist will help you put some strategies in place to manage both your peak and off seasons.

Click the resource below to download or view.: 

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Checklist: 10 ways to make more profit

Use this handy 10-point checklist to make sure you are not leaving money lying on the table - and to take your business's profitability up a notch.

Is your business making as much money as it should? Sometimes, a business owner is so busy running the business that the obvious things get overlooked. We've put together this quick 10-point checklist to help you cover off some ot the things we know can reduce your profits without you really realising what is happening. It's also a good, quick reality check if you are finding revenues aren't quite up to expectations or have unexpectedly taken a dip.

Click the resource below to download or view.: 

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For decades business owners have wanted a magic wand for their marketing: the quick, easy, cost-effective campaign that brings scores of new customers through the door with zero effort and minimal cost. Cornelia Luethi looks at the pros and cons of the latest magic wand - One Day Offers. Should you use them? And if so, what should you be wary of?

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Starting up a business can be hard, and harder still to find sources of finance and cash flow. Every business wants to make a profit, but usually make losses at the start. If the business start-up is structured correctly, it can help turn business losses into a source of cash flow through GST Returns and Income Tax Refunds.

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Cutting costs
Understanding costing is vital if you want your business to grow. Sue Hirst says many small and home business owners are working hard without seeing the results, and she has some tips to help you make your business more profitable.

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Do you have lots of business one minute and none the next? This is a typical home or small business scenario, and one that can be stressful especially for those new to the game. Here are some tips to help you cope - and even make the most of it.

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Snail
Cashflow is king, and getting slow payers to cough up is an important part of keeping your business running smoothly. Michael Todd explains why, contrary to popular opinion, when customers default, it's the newer debts you should chase up first.

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Calculator
If you’ve ever spent hours trying to work out what price or rate to charge, or come away from a negotiation thinking ‘I’ve undersold myself – again!’ you’re not alone. Hannah Samuel has some great advice to help you charge what you know you are worth.

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Sales, profit and cash are the key issues to focus on in business financial management. If you can get these three working you’re well on your way to building a sustainable business with capacity to grow. Sue Hirst shows you how.

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If you're already working as much time as possible in your business and are finding it hard to up the revenue, Tom Poland suggests three strategies which will help get you to the next level.

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Good terms of trade are all too uncommon in the small business sector, but they can make the difference between whether you get paid in a timely fashion or not. Sue Hirst has some practical advice to help you tailor effective terms of trade for your business

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If you are discounting your product or services, you may be doing longer term harm to your business. By Jane Francis

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This week's guaranteed-under-two-minute read has some tips and information to help you bring money into your business when you need it.

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