"I have just completed formulating the Kentucky Fried Chicken flavour and have produced a breading mixture for people to be able to recreate that flavour right in their own kitchen."

Well, the first thing that strikes me is legal issues - even before you get to structuring your business. I assume you have got legal advice on this, but I would have thought that KFC had at least their name protected, let alone the actual mixture.

"I have media waiting to conduct an interview for an article, and I have interest from The Mad Butcher. However i am also guaranteeing a percentage of every sale to 4 local community organisations that help where help is needed, and I would like to make this an opportunity that others can participate in to make some extra capital."

I assume by capital you just mean money - as an accountant capital generally means the basic funds of a company.

"Of course this would also raise funds for the company by selling localised area distributorships, but generally speaking it would enable others to look after their local area, making a profit from each sale. A micro business network of sorts."

So now we're down to the basics. There are no rules for this. For example, I don't know about KFC itself, but MacDonalds is a business using a full franchise system - where they specify every aspect of how branches run. Other franchises are less prescriptive - and therefore the quality of the service more variable.

One of the things that makes MacDonalds so popular is it's the same pretty much anywhere in the world - although with national variations. This makes the business more dependent on franchisees being committed to the same standards and ways of working. In turn this means the franchisor puts considerable effort into their systems. Other franchisors are more hand off - so the business is more dependent on the franchisee - and presumably the franchise fees are lower.

A quick google seach will lead you to various sources of info on franchises. Of course you can create a network without creating a formal franchise - but I'm not sure there's much difference (as you can tell I'm not a legal advisor) and many of the issues you face will have been faced by others.

The more control you want over how the individuals represent your business, the more work you need to do to ensure things in the agreement are specified in full. For example If you have four organisatons you want supported, I assume you would want your distributors to support. Even if you pay them out of your franchise fees, you'll want to support them through your distributors.

I hope this is a little help and at least points you in a direction that gets you more detailed help.

Now that I've seen the detailed question (we only see the one line question unless we "take" it) I'm not sure I can help much - but then again I'm not sure if anyone else would be better positioned, so I decided to have a go anyway. Hopefully anyone with more detailed info will be able to join in.

When you say you want market analysis on freelance graphic design in CH, that's very specific. And as it's not a specific area I know about, I'm not quite sure exactly what you want. But I'm assuming (always a risk but these days quite common) your work is largely computer based?

The reason I wonder about this is your specifc requirement for Christchurch. I have a client / friend near Wellington who used to publish printed material - but now extends to web sites, etc. Among his clientelle is a national Christian organisation with the main contact (another friend of mine) in Chistchurch. I mention this to show that geography may be less of a factor than you think. It all depends on exactly what you are looking for.

The other aspect that intrigues me is "Christian organisations". That's quite ambiguous to me. I should say that I'm quite ambiguous to a lot of Christians - I'm part of the simple church movement - which tends to make "normal" church people think of me strangely. Also a business experience, involving a Christian who didn't behave like one, and a non-Christian who did, made me rethink my previously fairly conventional views.

So when you say you want to market yourself toward Christian organisations, the first question that comes to my mind is what do you mean by that? Are you thinking of churches and other Christian organisations? Or are you thinking of any organisation which tries to follow kingdom principles in all they do?

As you can see, this may not be the specific advise you are seeking - but in our business model, the very top of the structure is vision. Now this word is much bandied about, but in essence what I mean is a short (2-3 sentences) statement of what your business is about.

One client did this - a husband and wife team. They identified it as one of ten steps they needed to do as high priorities. Wife had it no 1, Husband had it no 10. They ended up with it at no 3. And when the time came, the husband gave me a "vision statement". As paying clients I had to be polite but it was trite and meaningless. After discussion he agreed to have another go.

The next meeting was amazing - it was like a rocket had been lit. Not only did he have a real vision statement that said it all about their business - but he had suddenly seen what his wife and I had been trying to say about a part of their business. It wasn't working. We could have scrapped it - but he did an alternative and reworked it so it did fit their vision - and then it made money.

Vision is too often thought of as something vague and wishy washy. As that is the top of the hierarchy of organisational parts, that is why most businesses (and I include non-commercial operations in that) fail to really fire. I suggest that if you are about to start marketing yourself, you need to work out exactly what it is you do - what makes it unique in a clearly understandable way - and then your marketing efforts will be more focussed.

I hope some of this helps - and that others with more specific advice might help you.