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Increase sales

November 16th, 2011 by Jen Tyson
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1 of the 9 benefits of a sponsorship relationship:

The ultimate aim of any marketing activity, including sponsorship, is to drive an increase in sales of product/service and to improve your bottom line. Depending on your sponsorship programme, this may be enabled through testing and sampling of your product, discounts on the item available only to sponsored company members, or even offering a donation as a percentage of increased sales back to the organisation you are sponsoring.

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