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A large percentage of New Zealand Businesses now have websites but while the original intention behind having a website was to generate more sales or enquiries more often than not those goals do not get realised and owners are often in the dark as to "Why".

Website Marketing as a whole is a popular new market with new Website Marketing consultants emerging almost monthly but the problem is that the average business owner doesn't understand the fundamental concepts behind website optimsation and the impact it has on rank in search engines such as Google. Search Engine Optimisation is absolutely crucial to the online success of any website.

This is a problem because without that understanding business owners are often left in the dark as to the "why am I not achieving results online" and embark on some level of Paid Website Marketing strategies in the hope of generating those sales and enquiries for which the website was originally designed to do as a sales tool. The why is often overlooked due to a lack of understanding that Search Engine Optimisation sets the platform for all website marketing and that without it search engines simply won't index a website highly in their rankings. Consequently external website marketing strategies lose a large part of their potential impact when marketing a site that is not being indexed well by Google.  

The Website Fuel training program is about empowering local business owners with "knowledge" from our in depth website marketing analysis, "understanding" by stepping through the review process of that analysis and "implementation" through a tailored course where their website is the classroom. Once a good level of SEO understanding and implemetation has been completed then the paid marketing campaigns from website marketing companies will have significantly better impact in improving sales, PR and enquiries.

The outcome is a new level of understanding that a website is more than just pretty pictures and words but rather a strategically structured environment where the culmination of both visible and invisible elements work together towards the success of website marketing and increased online visibility.

We have launched a brand new site for business owners to find out more at www.websitefuel.co.nz.