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So what can you do to maintain sales and income?

One option is to understand the value of your time and organise your day to earn more. Here are eight concepts to help you do just that.

1. Money hours

Organise your day around the "money" hours. These are the hours that you can and should be talking with your prospects and customers. Going out on appointments. Calling on the telephone. Finding new customers and seeking opportunities with existing ones.

The money hours are too valuable to waste on non-revenue generating activities. Confine these activities to before or after your money hours. This requires discipline, doesn't it? How much easier is it to do a bit of paperwork rather than picking up the phone?

2. Best time to call

When calling, persistency pays. Sometimes up to six calls are required.

The best time to call to get real people willing to do business is between 3.30pm and 4.45pm. The best time to get a "live" conversation is between 3.30pm and 5.30pm. Friday is the best. Monday is the worst.

The best results are obtained within 24 hours when returning incoming phone calls. And leave a good message.

3. Prospecting hours

Dedicate a certain percentage of your money hours to prospecting for new business. Vary the time of day when you contact individuals to increase the probability of reaching them. As this is an activity most people hate, put it in your schedule. Then do it. Pick up the phone and - as all telemarketers are told - call with a smile on your face.

4. Follow up

Do what you say you'll do. Ensure you document your follow-up immediately. If you set it aside for later you'll either forget to do it or you won't remember all the details.

Documentation can be your paper diary or, even better, your computer. Your proprietary or email software has the ability to be your memory and prompt you automatically. In Outlook you can use the Tasks or Calendar function, or To Do in Lotus Notes. When creating one, you can write notes, add attachments, - but more importantly, you set a date and time for it to pop up and remind you to do the follow-up.

Use this prompting function to help you to maintain your follow-ups when faced with a continuum of "not yets". Persistency pays heaps, yet very few people persevere when they don't get an immediate "yes". The prompt is also superb for those longer-term "call me back in six months" follow-ups.

To make it easy, standardise your most frequently used follow-up pieces for easy production and distribution.

A little extra advice: with so much email clutter and spam filtering, if possible post the marketing or proposal material in addition to emailing. Emailing allows recipients to share and forward it. However, many large corporations and government departments strip attachments or limit mailbox sizes, so the recipient may never see your email or attachments. Posting a print version ensures they do.

5. Keep improving

Make sure you schedule non-money hours for professional development such as sales skills, people skills or improving industry and/or product knowledge.