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A lead generation system is a way to convert your visitors into prospects, and your prospects into clients.

The following steps should be taken to ensure an effective Lead Generation System:

Attract Traffic

First, you have to create content through various media.

·         Videos

·         Reports

·         Podcasts

·         Articles

·         Newsletters

·         Membership Sites

·         Social Media

After creating content, you need to drive traffic to it. Traffic comes from various sources:

Search Engine Optimisation

Search Engine Optimisation is the process of getting your website found when prospective customers do a search for it on a search engine. Better search engine rankings mean you get seen by more people - and that increases traffic to your website. The following ways help search engine traffic to your website.

·         Basic Optimisation – keywords, meta tags

·         Google AdWords

·         Facebook Ads

·         Social Network Marketing

·         Article Marketing

·         Newsletters

·         Directory Listings

·         Classified ads

Capture Leads

In order to capture leads, you need a powerful and irresistible “magnet” offer. This usually takes the form of a free report, free video or free newsletter. You have to have a lead capture form to capture the name and email address of your prospect. The prospect giving you their name and email address is a sure sign that they are interested in your service, and want to know more.

Nurture Prospects

Most of your prospects won’t immediately buy after seeing your advertisement. They usually buy when you have won their trust. Research has shown that people need contact from you an average of seven times before they feel they know you. You therefore need a systematic approach for developing their trust and converting them to sales. It is not a secret that many small businesses don’t follow up with prospects like they should. However, consistent, valuable follow up messages create a huge competitive edge for your small business. As long as you follow up with a clear plan.

Prospective customers who sign up for your news want to hear from you, but no-one likes being overwhelmed by too many messages. You need to create a consistent timeline that follows up with the needs of your customers. Some businesses can get away with daily messages, but most would be happy with once or twice a week. You can’t overstay your welcome.

Your messages should be personalised, using the prospect’s name. This creates a higher response rate than a mass email.