homeBee.png

Can your business increase customer retention using TXT systems?

One of the most important aspects of your business is the capability to retain customers. Grant Collingwood looks at how TXT systems might work for your business. Use of a professional TXT System can help you do that, can save you money as well and does not have to present technical challenges.
Text messaging
PrintPrintEmailEmail

There are two types of general TXTing Systems, TXT “out” and TXT “in”.

Depending on your business, you may use one or both of these.

How can TXT “Out” Systems retain my Customers?

All you need to do is record your customers’ Mobile numbers when they use your products or services.

Periodically, depending on your business, eg every 6 or 12 months, schedule TXT Messages to remind your customers they are due for their next appointment or service. These can go in bulk, so prepare yourself for an influx in business (wouldn’t that be great !)

The benefits to you of a good TXT “Out” System:

Our experience is that the customer is really happy to get their reminder this way.

  • They don’t have to be interrupted from work to take a phone call.
  • They can reply whenever it suits to confirm or postpone.
  • There is no Spam detection in Mobile phones TXT inboxes.
  • Because TXT messages cost money, the Mobile phones TXT inbox is not overloaded, like you email inbox.
  • Each TXT using a professional system will work out at less than half the cost of a postage stamp, so you will experience savings immediately.
  • Saves on printer paper, ink, time.
  • TXT messages don’t normally get thrown away, and generally you will put your business phone number in the TXT, so the customer has your details.
  • You can schedule the TXT’s anytime, from anywhere. So it is the most convenient way. All you need is a computer with an internet connection.

It is important to use a professional system, to ensure you can rely on the TXT delivery, that TXT’s are only sent once, that it is supported, has a reply feature, and opt out facilities. You don’t want to annoy your customers with doubling up, unwanted or missing TXT’s. They need to be able to reply, as situations often change. We have found that the use of International TXT systems are not 100% reliable for TXT’s coming into NZ, so a system must have a NZ SMS gateway.

How can TXT “In” Systems retain my Customers

TXT “In” is where you have a TXT Short Code, and a range of WordCodes, eg your business name, event and product names.

Depending on your type of business, you may offer a prize, feature products registrations for an event or some form of participation.

You tell people to TXT xxxxx to 8808 for entry into the event or promotion. xxxxx would be your business name or the product or event name. When they do this, they get an automated reply with your business details in their phone.

2 Comments

Comments

Peter Wright,'s picture

Business txt.

Txts are a poor way of communicating as it usually takes about 4 texts back and forth to really understand what is required and takes a lot longer than a two minute phone call which is far more personal and accurate to understand the needs of the person involved. May suit some, but not for me.

Grant Collingwood's picture

Business txt do have their place

Hi Peter, you are right after the first reply, but the systems we are talking about here are where you can send txt's to 100's or 1000's of customers at the click of a button. Those that reply will come back to your email. Of those that reply, then you can pick up the phone and ring them.

The gain, is in the initial contact, from your computer or business database, reaching out to a large number of your customers far more quickly than you could by making hundreds or thousands of phone calls.

Thanks for your comment.
Grant.

Grant Collingwood
Ctas NZ Ltd
Hamilton, NZ

Post new comment

The content of this field is kept private and will not be shown publicly.
CAPTCHA
This question is for testing whether you are a human visitor and to prevent automated spam submissions.
4 + 1 =
Solve this simple math problem and enter the result. E.g. for 1+3, enter 4.
To prevent automated spam submissions leave this field empty.

About the author

Grant Collingwood's picture

Grant Collingwood
Manager
Ctas TXT & WEB Systems

Providing you with professional TXT and Web Integration Systems.

Get Your Business TXT Ready Now !