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Article of the week

Get more customers to say YES. You might not think you are in “sales” but every business needs to bring in work, and My Marketing Expert has some suggestions on how to put aside your fears of selling and help your customer to buy from you.

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Keeping the sales pipeline full isn’t always easy but Hannah du Plessis gives you a blueprint for generating and converting leads with a minimum of effort.

Tip of the week

So many businesses generate leads but fail to follow up properly to convert or keep them. Developing systems around your lead follow-up and sales process will not only make it easier not to lose potential sales, but may also make your business more saleable or add value to it over time.

Hot spot of the week

Great brands are instantly recogniseable, "own" the market for their product or service, and take great care to be consistent and manage their public persona. That doesn't mean they can't have fun along the way. In fact, a look through Google's holiday logos - now a trademark of the search giant in their own right - offers a fantastic glimpse into just how well they have pulled this off. 

Freebee of the week

There are a number of online tools to help you automate your sales process. One we really like is SalesNexus. Down-load a month-long trial at no cost to see if it works for you. After that, you will need to subscribe but we’re sure the increase in sales will easily outweigh the fee.

Quote of the week

Get the lead and help the customer move forward in their purchase decision. Convert the customer shopping online into a referral, the referral into a telephone conversation, the conversation into an appointment and the appointment into a sale.
-  John Hopkins