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No business can grow without attracting new clients – but how do you bring keep bringing them in? In this week’s guaranteed under-two-minute-read we’ve got some ideas, as well as some tips and tools to enhance your profitability.

Article of the week

Every business needs new clients – so how do you attract yours? Hannah du Plessis suggests five options you can try.

Also popular:
If you’re not aware about DB Breweries recent trademark spat, you probably should be. See why it’s important – and what Theodore Doucas suggests should be done to keep your IP safer. What do you think? Why not add your comments?

Tip of the week

When you are looking for new business, it’s easy to ignore your current customers – but it is quicker, easier and cheaper to sell to existing customers. Your business should be looking to expand by drawing in new prospects while still looking for ways to sell more products or services, more frequently, to existing customers. Spending a bit of time creating processes that make both activities part of the way you do business is a great investment.

Hot deal of the week

One way to continually attract new clients is to build your social network and use it effectively – but this can be very time-consuming. If you haven’t checked it out yet, you might want to see how you can automate the process to get the benefit without it taking too much time, and you’ll save yourself some money through our great Bizbuzz deal. 

Freebee of the week

You probably know you should be calculating a variety of profitability ratios – but if you’re like most small business owners, you probably don’t do it. We’ve found you an easy spreadsheet template, just enter the numbers and it will spit out ratios like gross and net profit margins, return on assets and equity and a P/E ratio. Compare results over several years to track how your performance has improved or declined. (If the "open" option isn't working, try the "save" one).

Quote of the week

Sales are contingent upon the attitude of the salesman - not the attitude of the prospect.
- W Clement Stone

Wishing your success and fulfilment!

Heather and the Bizbuzz Team

P.S. Time is running out to enter The David Awards. Just by nominating someone, or by entering yourself, you will bee in to win $3000 advertising with Bizbuzz – and every entrant gets feedback from the judges to help improve their business. What have you got to lose? There's no entry fee payable on entries received on or before Friday 29 July.