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Article of the week

Many businesses consider expanding into international markets as part of their growth strategy – but it’s not a move to make without doing your homework. My Marketing Expert has some excellent advice if you’ve got your sights set on exporting.

Also popular:
A shocking recent survey indicated that only a third of New Zealand businesses actually have a web site. Hannah du Plessis explains why you really do need one and what to do about it if you don’t.

Tip of the week

Don’t ignore the value of the web for local business. With more and more people using technology and the added mobility of smart phones,

if you are not on the web you will not be found this way. People used to ask friends and neighbours for recommendations and visitors used to approach locals for directions or suggestions, but these days many are standing on the footpath, searching electronically for the nearest outlet or facility they require. Make sure your business crops up in their search results.

Hot spot of the week

There are some great events coming up in August, so check our Calendar of Events to see what’s happening in your region this month. And if you know of a networking event, seminar, expo or webinar happening soon, please add it so others can come along too. We’re especially keen to have more events from the regions listed here. You need to be logged in to add a listing by going to Create content/Event. 

Freebee of the week

If your business revolves around writing proposals and getting them accepted, having a professional looking document can make all the difference. Here’s a Word template for a proposal that would suit almost any kind of business. We like the way you can highlight the most important points in the sidebar – but it’s flexible, so change it to suit your requirements.

Quote of the week

A global brand-building strategy is, in reality, a local plan for every market.
- Martin Lindstrom

Wishing your success and fulfilment!

Heather and the Bizbuzz Team

P.S. Voting closes this week so if you enjoy Bizbuzz and our newsletters, we’d love you to nominate us as your favourite small business web site in this year’s Netguide Awards.  Thanks!