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Article of the week

Your web site is like your shop window. You only have a few seconds to make that first impression, and if it’s not right, your visitors may move on and buy elsewhere. Suzanne Carter has some suggestions to make sure it delivers.

Also popular:
Hannah du Plessis reminds us “the money is in the list” and explains why you need to build your database and how to use it profitably.

Tip of the week

You probably already have tools like a web site and database. Often in business it’s not so much about creating more and more tools, but using the ones you already have, effectively.  Learn to notice when other people are using technology well. If you enjoy visiting their web site, can you work out why? What direct mail offers do you respond to? And what do you hate? Apply what you learn to your own business. You’ll find that all these little changes add up to make a real difference to your sales.

Hot spot of the week

If you want to network with other home and small business owners, don’t forget you will find them in our Members’ Directory. You can sort by region or industry, or both. It can be very useful to put heads together with others facing similar challenges, to generate business and referrals, and to build your network. 

Build your own web site

With EzibuildPRO, you can quickly and easily build a professional web site with tons of functionality, with no experience or training.  Very affordable and flexible, it's the perfect solution for busy home and small business owners wanting an effective online presence. No big designers’ fees. No waiting for updates. Why not create a test site at no charge and see for yourself?
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Freebee of the week

Writing good copy which is easy to read is an important part of connecting with prospective customers. The Readability Test Tool provides a quick and easy way to test the readability of your web site, proposal, brochure or other written material.

Quote of the week

In almost every survey of consumers, they say they don't mind spending money. What they hate is the shopping experience.
- Alan Bush

Wishing your success and fulfilment!

Heather and the Bizbuzz Team