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Marketing your business online is cheap, effective and allows you to reach far more people, even on the other side of the world, while targeting them accurately and cost-effectively. But you are also competing with millions of other web sites, so you need to be a sharp online marketer if you want to attract, and keep, your share of visitors. This week’s guaranteed-under-two-minute-read has some tips and tricks to make sure you are up with the play.

Article of the week

Love it or hate it, Google is where most people turn to search for anything on the web, so it makes sense to put your advert under their noses when they are trying to find what you have to offer. My Marketing Export shows you how to get results from Google Adwords while keeping a tight rein on your costs.

Also popular:
If you’re trying to grow your database for email marketing, Marc Krisjanous recommends the KISS approach and shows you how to implement it yourself.

Tip of the week

Positioning yourself as an expert in your field gives people confidence to buy from you and reaffirms current customers' faith in you. Having an authoritative web site, publishing books or e-books, contributing articles to other sites and speaking at events all help to build your reputation as an expert. All of these activities should be about providing quality information rather than a sales push. The sales will follow naturally if you concentrate on being the authority on your chosen field. 

Hot spot of the week

Wow, after last week’s newsletter we were blown away at the number of new events Bizbuzzers added to our Calendar. Thank you so much! Check them out, or click here to add your own seminar, webinar, expo or networking event …

Freebee of the week

If you want your e-book to have a bit more professional gloss and pizzazz, there are a lot of tools online to help you achieve this. Try this site for templates, covers, software and useful information and this one for cover designs including no-cost ones. You’ll be looking like a pro in no time.

Quote of the week

It may not always be profitable at first for businesses to be online, but it is certainly going to be unprofitable not to be online.
- Esther Dyson

Wishing your success and fulfilment!

Heather and the Bizbuzz Team

P.S. If you enjoy Bizbuzz and our newsletters, we’d love you to vote for us as your favourite small business web site in this year’s Netguide Awards.  Thanks!