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Article of the week

If you’ve ever spent hours trying to work out what price or rate to charge, or come away from a negotiation thinking ‘I’ve undersold myself – again!’ you’re not alone. Hannah Samuel has some great advice to help you charge what you know you are worth.

Also popular:
Bringing in new customers is critical if  your business is to grow. In her blog, Bizbuzz member Meg Appleby shares 15 ways to get new customers.

Tip of the week

Benchmarking is the term used for comparing your business performance to others – and it’s most useful when you can compare to others in the same industry and part

of the world as you are. It will help you work out if you are taking advantage of all the potential opportunities your competitors are, and if the industry as a whole is facing challenges, it will help you determine if you are managing these as effectively as others. Wikipedia’s summary on benchmarking here may provide useful background information.

Hot spot of the week

Here’s a little laugh to lighten up your week – but actually, it’s more than that. While it’s a take-off of an Old Spice ad, look how cleverly this small company uses it to get their message and their brand across in a memorable way. Use comedy carefully, though, it can backfire. 

Freebee of the week

Compare your business performance against other businesses down under in the same industry using these benchmarking tools. You’ll find this one useful for any business (though it’s based on Aussie data), and this detailed, tailored one will give additional insights if you are in any branch of the New Zealand hospitality industry.

Quote of the week

Sometimes when you innovate, you make mistakes. It is best to admit them quickly and get on with improving your other innovations.
– Steve Jobs

Wishing your success and fulfilment!

Heather and the Bizbuzz Team