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In this economy we all need to do what we can to keep our customers coming back – yet it’s possible we’re scaring them away without even realising. This week’s guaranteed-under-two-minute-read has tips and tools to help you make your processes user-friendly and check you’re not inadvertently turning business away.

Article of the week

Is your sales process so complicated its scaring customers away? See if your business avoids these simple mistakes.

Also popular:
Four simple things you can do to get your business bookkeeping sorted.

Tip of the week

It’s not just a sales process that can unwittingly scare customers away. Sometimes an over-eager business owner, keen to tell a prospect about their

product or service or find out about the need the potential customer has, can be overbearing. Sometimes it’s an administrative process, like a follow-up call, badly managed invoices or statements or poor data collection that can leave an unpleasant taste in someone’s dealings with your business. Try to think like the customer, be sensitive to how they perceive the various things you do, and gather feedback. There might be some surprises in store.

Hot deal of the week

With winter now well and truly here and wet or icy roads and poor visibility, it’s good to know that a little mishap with the car doesn’t have to affect your business productivity too. Bizbuzz has teamed up with Crash Management to make your life a little easier next time you have a ding. Check out the details and find out how to request a VIP card for your glovebox “just incase”. The offer is topped off with a voucher to cover your next WOF if you use the service. Conditions apply.

Freebee of the week

Get more for your business the day you sell. There is likely to be a wave of business owners wishing to sell in the coming years. Unfortunately some businesses won't sell and will just close the doors. Fortunately there are things you can do to build the value into your business to ensure you have a more valuable and saleable business. Request your complimentary copy of the 50 point ‘Business Sellers Checklist’ from NZ Business Sales specialists nzbizbuysell.

Quote of the week

There seems to be some perverse human characteristic that likes to make easy things difficult.
- Warren Buffett

Wishing your success and fulfilment!

Heather and the Bizbuzz Team

PS Give your great little business the recognition it deserves. Enter The David Awards: heroes in small business, or go to the web site to nominate another business owner and bee in to win $3000 worth of advertising for your business.