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15 Ways To Promote Your Small Business On Facebook

December 14th, 2011 by Hannah du Plessis
As a small business owner, you may have heard that Facebook is a great way to promote your business. However, most small business owners have no idea how to go about it. For those business owners, I have put together 15 ways to promote their small business on their Facebook fan page, and getting more likes for your page.
Promote Your Small Business On Facebook
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What you need to do to get people to “like” your Facebook page, is to educate your business contacts, friends and family about your business’ page.

1: Put your email signature to work for you

If you put your Facebook URL in your email signature, it is like an advertisement. I am sure you receive and send a lot of emails daily. Put that to work for you.

2: Post it to your blog

In your blog post, you can write a number of compelling benefits for your contacts to like your business fan page.  

3: You can Tag other fan pages in your updates

This will cause their fans to see you, and you can get some traffic from there. You can cross reference on your page as well.

4: Tweet a request to like your fan page to Twitter

Again, use a number of compelling benefits why your twitter followers should like your page. You can post the link to your blog entry to Twitter as well.

5: Advertise on Facebook

Advertising on Facebook is easy and cheaper than you think. To ensure that you ad does not get too many phony clicks you can put objections in your ad – you won’t get many clicks but those who click are more qualified.

The reason you advertise should be to build your list.

6: Put a fan page widget, plugin or like box on your blog or website

Most people won’t know that you have a Facebook page for your business. If you put it on your website, you give your family, friends, fans and followers an easy way to click on the “like” button when they visit your website.

7: Customise your business fan page URL

Make sure you get a customised name you your Facebook URL. You need 25 “likes” to get that. Ask your friends to “like” your page as soon as you made it so you can make the name that is the same as your business.

8: Use your business cards for your fan page URL as well

You have your website on your business cards; why not put your Facebook fan page URL as well? If you are concerned about the look of the card, use the back for all your social links. And while you do that, you may as well put your “magnet offer” on the back as well! In this way you are making sure your business card is working for you.

9: Put a link to your business fan page on your Facebook profile

You can put this in the “links” section. In this way, all visitors to your page will see your fan page URL.

10: Go viral

Make sure all your employees, co-directors, and other workers have a link to your business fan page from their personal Facebook profiles. You can also put your Facebook fan page URL on all your offline promotional material like flyers, brochures, and even on PowerPoint slideshow presentations.

11: Run a promotion and ask fans to promote that on their profiles

Most people would love to help you out if you don’t ask too often. If you use this powerful technique you will be amazed at the results!

12: Put a tag to your Facebook URL in your YouTube videos

Another viral technique that will make sure more people will find you. YouTube gets more traffic than Google. Use that.

13: Use QR codes for your page

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About the author

Hannah du Plessis's picture
Hannah du Plessis
Attraction Marketing
http://attractionmarketing.net.nz

Hannah du Plessis, Expert Author and top sales leader for Avon, has always had a strong interest in sales and internet marketing. She created Attraction Marketing to help self-employed people, as well as small and medium sized business owners solve one of their biggest business problems: attract a steady stream of clients.

Hannah learned the hard way that chasing prospects and sales targets don't work. While working as a sales representative, Hannah did what she was told and chased every prospect. She used cold calling as well as the traditional sales processes as expected and experienced nothing but failure and frustration.

Then Hannah learned about the science of positioning and everything changed. She learned the psychology behind sales; why people buy, how to take back her power, and how and why these principles apply not only in business but in all spheres of life. Hannah's sales quadrupled as a result.

Hannah now helps others to approach their work and their lives from a position of power.

Originally from Johannesburg, South Africa, Hannah now resides in Auckland, New Zealand.

Auckland