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10 Small changes to make a big improvement to your business

Sometimes, it's little things that count. Debbie Mayo-Smith suggests ten things you can tweak in your business, which together should add up to a significant overall improvement. The trick is to get started, and keep honing away at them.
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Research the ribbon and help

The quickest way to boost productivity, improve business sales and lower operating costs is to simply learn your everyday software better - this goes equally for Microsoft and if you have proprietary software. A tiny function learnt can save hours upon hours a month.

Specialize

Seriously consider picking a niche and becoming known as the expert in…. the world is very big and there’s a plethora of competition and options. For example, decide upon business or personal travel.

Precise

Simple Questionnaire / set of questions to ask your clients before you begin working with them can help you to match their needs to their desired outcome. This will improve their results and save you time.

Ensure your goldmine

A worked, information filled database is your business goldmine. Make sure it is information rich. It doesn’t matter what software it’s kept in, what matters is it’s correct, in a computer and workable.

Invest in yourself and your work/business

Use specific part time help to do housekeeping; research, admin, files – etc. It will free you up to either enjoy your life more or spend your time doing more important functions. You can do anything. However you can’t do everything.

Be their Internet.

Never let one piece of research or information go. Keep online dossier/ register/reference of information and have it in an online form to send to clients to click through. Or print off for them.

Communicate. Communicate. Communicate.

In your clients' desired mode. There’s more than email. Pick up your phone and also use SMS.

  • Be a great source of good advice
  • Tips, hints, ideas all year round.

  • Follow up after business done
  • You benefit triply when you solicit feedback. You add to your customer service, you can tweak to improve plus you can get great testimonials to add to your referral file.

  • Thank them
  • As a customer service. Perhaps a wee little gift for doing business with you. Little things matter most.

Always be accessible

Use call forwarding, always have your cell phone. Use SMS. Communication is key rather than having client wonder - when?

Immediate response

Get back to clients ASAP  -even if not with their answer

More than calls

Use your smart phone for more than calls and email.  It can save you time, improve productivity and business success, educate and exercise you as well as being a fantastic travel asset.

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About the author

 Debbie Mayo-Smith 's picture

Debbie Mayo-Smith is a leading specialist in email and Internet marketing and a keynote speaker, consultant and trainer on marketing and business development.  She is also the author of a number of excellent books on marketing practices every home business should be using, including one taking you step-by-step through the process of creating your own email newsletter and sending it to your customer database.