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Startup

Are you procrastinating? It might not be your fault!

You have a ton of things to do to get your desk out from under the mountain of paperwork that covers it. Yet you put things off. You find yourself making social phone calls, visiting Starbucks several times a day or surfing the internet. Laurie Miller reckons it might not be your fault and delves into some of the possible reasons you might be procrastinating.

Beestings: Balancing risk and reward in business

Business is all about balancing risk and reward - at that is particularly true when it comes to financing growth. Typically, many New Zealand home and small business owners are risk-averse (and wisely so), but one of the biggest reasons business owners give for their businesses failing to thrive is lack of capital. This week's guaranteed-under-two-minute read delves into some of the options and offers some advice if you're needing to invest in the business to help get it off the ground or to the next level.

Common courtesy can help you grow your business

Do you want to attract more customers, keep your current ones and increase your bottom line? If you answered "yes" to any of those, professional speaker Lydia Ramsey has some surpringly simple yet sure-fire suggestions.

Kickstart 2012!

Have you already started thinking about what you want to achieve this year, or is that a 'later on job'? Whatever the case, we can help you create a winning plan for your business in 2012.

Taking a break - without having a breakdown

Will the festive season provide a refreshing rest from your home business, will it be business as usual, or will you suffer a double whammy with a blow to your back pocket following hard on the heels of a stressful juggling act? Relax! A little planning goes a long way ...

It's easy to WOW your customers with video

Video marketing and how you CAN use it in your business to engage with prospects and customers. Extremely effective both in time and cost, video marketing is becoming increasingly popular as a channel of communication and is much easier than you may think to put into practice.

Stand out from the crowd!

Determining what makes your business different is one of the most fundamental marketing decisions you need to make. Some people refer to this as your USP or Unique Selling Point. If you are unable to decide what it is that makes your business different, then you cannot expect your customers to know either! You will be leaving their purchase decision up to whatever takes their fancy at the time and you will be helping your competitors appear more attractive.

Beestings: Overcome the Jack-of-all-trades syndrome

Sometimes it can be hard to keep your business ticking along on all fronts – and it can leave you feeling like a Jack-of-all-trades – and we all know, that means master of none. This week’s guaranteed-under-two-minute-read has tips and tricks to have all aspects of your business buzzing along in no time.
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Could you do with a sounding board in your business?

One of the drawbacks of being your own boss is that you are the most senior person in your organisation and there often isn't anyone you can turn to for guidance. A business mentor could be just what you are looking for

It is almost Christmas, what can YOU do as a business?

Whatever your type of business, this time of year is all about Christmas, holidays, the end of one year and the beginning of a new year with a fresh start.

10 Small changes to make a big improvement to your business

Sometimes, it's little things that count. Debbie Mayo-Smith suggests ten things you can tweak in your business, which together should add up to a significant overall improvement. The trick is to get started, and keep honing away at them.

Beestings: You don't have to go it alone

Going it alone in business can be tough – but even if you are the only person in your business, you don’t have to manage all by yourself. This week’s guaranteed-under-two-minute-read highlights the value of getting advice, and has tips and tools to help you surround yourself with support and guidance.

10 Tips for choosing a great business advisor

It can be extremely valuable for a business owner to have someone from outside their business, who can help them to work on the business, as well as in it. But there are traps for the unwary! Sue Hirst helps you sidestep some potential pitfalls ...

Beestings: Grooming your business for sale (from day one)

Grooming a business for sale takes time and should be done throughout the business’s life. In this week’s guaranteed-under-two-minute-read, we’ve got some tips and tools to help you make a great exit from your business when the time is right.

Beestings: Are you making these mistakes?

Yes, making mistakes can be okay and you can learn from them, but it’s best to avoid the really bad ones if you still want to be in business this time next year. In this week’s guaranteed-under-two-minute-read, we’ve got some tips and tools to help avoid the worst business mistakes.

Protecting your Intellectual Property

Do you have some great business ideas you don't want anyone to steal? What about your logo, or your brand? And is your marketing material protected by copyright? Here are some practical pointers on protecting your intellectual property

Beestings: What's your game-changer?

Way to go, All Blacks! What a win – and what a game to look forward to next weekend. And as small and home businesses, there are some take-aways too: while we don’t have control over everything that happens, building the skills and putting the foundations in place certainly mean when opportunities arise or calamity strikes, our businesses have the depth and ability to take advantage or show resilience. This week’s guaranteed-under-two-minute-read has some suggestions on how you can build game-changing strengths into your business.

Sick of attracting the wrong applicants when advertising roles?

How often have you thought you are not getting the right type of people applying for your role? In this article we talk to you about what is important to include in an ad and how effective ad writing can save you a great deal of time and less stress!

10 top organising tips your business will benefit from immediately

When your business is well organised, you will be less stressed, more efficient and much more productive. Angella Gilbert covers off ten things you really should have under control.

The simple art of networking to grow your business

Networking is something you either love or you hate. However, whichever side of the fence you sit, it is something that can quickly change the fortunes of your business. It is not difficult, not expensive and done well, can generate exactly the sort of business you want right now. If you have done your networking well, when business starts to slow down, kicking in a little extra networking can turn it around in as little as one hour and for next to no expense. My Marketing Expert has some tips.