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Sales

It is almost Christmas, what can YOU do as a business?

Whatever your type of business, this time of year is all about Christmas, holidays, the end of one year and the beginning of a new year with a fresh start.

The challenges of exporting

While exporting can be lucrative and is certainly good for our economy, many Kiwi businesses put it in the "too hard" basket. Christopher Boys highlights some of the issues those thinking of embarking on selling overseas will need to address.
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Do you use this smart little strategy to create a better business and a better life?

Do you want to make more money in your business right now? Do you want more time to spend with your family? Do you want to take more overseas trips or have 3 months off work? Do you want to follow your passion but don’t know how? Kim Baird shares her strategy for success.
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Beestings: Turn your business into a selling machine

The crux of any business is selling – and if you have an efficient sales system, from lead generation to retention, you will not only find it easier, but a great deal more profitable. No matter what your sales style is, this week’s guaranteed-under-two-minute-read has tips and tools to help you automate and streamline your entire sales process.

Get more customers to say YES

Perhaps you don't think you're in sales, or that this issue is relevant to you? Consider this: if you, or your company, has something to offer, be it a product or a service, which requires an exchange of some sort (usually for money), then the reality is that you are in sales - even if you don't have 'sales' in your job title!

Are you losing up to 90% of sales, when you don't need to?

Most small businesses are losing an astounding amount of business, and are sitting there scratching their heads wondering why the sales just aren’t coming in. Read this article to find out the one thing you can do for your business to turn this problem around .. FAST!
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Beestings: Are you inadvertently driving business away?

In this economy we all need to do what we can to keep our customers coming back – yet it’s possible we’re scaring them away without even realising. This week’s guaranteed-under-two-minute-read has tips and tools to help you make your processes user-friendly and check you’re not inadvertently turning business away.

Is your sales process so complicated it’s scaring customers away?

One of the golden rules of marketing is to make it easy for customers to buy from you. But how do you give customers an easy, pleasant buying experience? Cornelia Luethi shares 4 simple tips to providing a great buying experience for your customers.

Why one day offers are both brilliant and terrible for your business

For decades business owners have wanted a magic wand for their marketing: the quick, easy, cost-effective campaign that brings scores of new customers through the door with zero effort and minimal cost. Cornelia Luethi looks at the pros and cons of the latest magic wand - One Day Offers. Should you use them? And if so, what should you be wary of?

Get a better response from your email marketing

How many emails do you receive every day? And how many do you delete, without even opening them? As more and more businesses turn to email to get their marketing message across, our Inboxes fill up and we become even more ruthless about the ones we read and those we ignore.

How to be successful with tenders and quotes

Many businesses rely on tenders and quotes to bring in business - but it can be a time-consuming process and you don't always win the business. Sue Hirst has some tips to make your tendering and quoting more successful - and to ensure the project is actually profitable when you land the job.

Can your Powerpoint presentation rival TV advertising?

Whether you use your Powerpoint presentation in one-on-one or small-group situations, with a large audience or embedded on your web site, you may be passing up an opportunity to make a huge impression. Sean D'Souza shows you how.

Sales is no 'One hit wonder'

Here we tackle the area of marketing that will have the most impact on your bottom line. Sales. The reality is that until you sell something, all your marketing efforts have done is create awareness for your product or service and generate leads. Now you need to be able to back that up by maximising your sales opportunities and actually selling your products and services!

Does your CMS website really deliver the goods?

So you have your shiny new Content-Managed website up and running. You're ready to present your company to the world and reap the rewards of an online presence. What happens now?
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Four tips to help you keep commitments for good

Do people love doing business with you because you keep your word? Or do promises and plans seem to elude you just because you haven't found a way to make agreements stick? Lisa Mininni suggests ways to help you honour your commitments.

Turn enquiries into sales

When people call your business for information, often there's a sale just waiting to be made. Ann Mayer points out how often the money is being left on the table, and what you can do to turn enquiry calls into sales.

The art of communicating with your customers

Good communications have the power to convert prospects into customers, to keep your existing customers from knocking on your competitor's door and to turn them into strong advocates for your business who will gladly recommend you to others.

Is the product and marketing funnel dead?

Using a product and marketing funnel is a great way to grow your business and enhance profitability. Tracey Lawton explains what it is, and why it's still very much alive and kicking.

What does your signage say about your business?

The sign on your door, the poster in your window and the message on your vehicle all create an impression of your business in the eyes of your customers and prospects. If they are not accurate, in good condition or do not meet some of the criteria for a good sign, then you could be doing your business a disservice.

Can your business increase customer retention using TXT systems?

One of the most important aspects of your business is the capability to retain customers. Grant Collingwood looks at how TXT systems might work for your business. Use of a professional TXT System can help you do that, can save you money as well and does not have to present technical challenges.
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