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Networking

Online profiles can make or break your social networking success

You wouldn't miss an opportunity to give a business card to someone at an offline networking event - so why join an online social networking site and neglect your profile? Bonnie Jo Davis has some excellent tips on making the most of yours

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How much attention do your customers and prospects pay to your brand?

How much attention do you pay to your brand? Or more importantly, how much attention do your customers and prospects pay to your brand? If you're not getting maximum mileage from your brand, then you may be missing sales opportunities and limiting your growth potential. Even the smallest of companies benefits from having a strong brand.

Beestings: Effective media releases, newsletters and blogs

What's the good of having a fantastic little business if no-one knows about it - especially potential customers? This week's guaranteed-under-two-minute read has tips and tools to help make sure your enterprise isn't hiding its light under a bushel!

Beestings: Customer relationships are important

Relationships are important, just as much in business as in one's personal life. This week's guaranteed-under-two-minute read has tips and tools to get, and keep, business relationships on track.

Marketing tactics that work

Once you’ve sussed out what you want to achieve from your marketing, how to target your customers and what you’re going to do to stand out from the crowd, you'll need some sure fire marketing tactics to generate leads and keep your customers coming back!

Turn your business card into a mobile ambassador for your business

Do you make the most of your business card? Used correctly, it can be one of the most effective, low-cost weapons in your marketing arsenal. How does yours rate against these suggestions?

The easiest way to double your sales - and it's free

One of the biggest challenges most business owners face is bringing in new leads. Marketing strategy expert Tom Poland has some excellent ideas to keep a steady stream of new customers beating a path to your door.

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Business to business networking

How to get the most out of business networking by establishing win-win relationships and helping others.

The simple art of networking to grow your business

Networking is something you either love or you hate. However, whichever side of the fence you sit, it is something that can quickly change the fortunes of your business. It is not difficult, not expensive and done well, can generate exactly the sort of business you want right now. If you have done your networking well, when business starts to slow down, kicking in a little extra networking can turn it around in as little as one hour and for next to no expense. My Marketing Expert has some tips.

Taking sweets from strangers

Your childhood stranger-danger conditioning might well be holding you back in business. Claudia Disney has some advice on breaking the ice with prospective customers.

Grow your business networks using LikedIn

If your business is looking to connect with other businesses, industry professionals and potential employees. it's time to take a closer look at LinkedIn.With over 100 million members worldwide, LinkedIn is the largest online networking tool devoted to professional connections - letting you network with new and existing colleagues, collaborators, prospects and customers. No longer do you need to own a set of golf clubs to assist in networking!

How to drum up business fast in this lukewarm economy

Getting new business fast depends on many things, including the channel you choose and understanding your target market -- but the effectiveness of everything can be exponentially increased by making the right offer.

Six tips to build trust in a cynical world

In this age of cynical consumerism, it is critical to establish trust, credibility and confidence with customers and potential customers. Here are six tips on how to do it...

Sales is no 'One hit wonder'

Here we tackle the area of marketing that will have the most impact on your bottom line. Sales. The reality is that until you sell something, all your marketing efforts have done is create awareness for your product or service and generate leads. Now you need to be able to back that up by maximising your sales opportunities and actually selling your products and services!

Four tips to help you keep commitments for good

Do people love doing business with you because you keep your word? Or do promises and plans seem to elude you just because you haven't found a way to make agreements stick? Lisa Mininni suggests ways to help you honour your commitments.

The art of communicating with your customers

Good communications have the power to convert prospects into customers, to keep your existing customers from knocking on your competitor's door and to turn them into strong advocates for your business who will gladly recommend you to others.

Why social marketing your way won't build your business

Almost every business these days, it seems, has adopted a social marketing strategy. Joanne Black says most are wasting their time - and she shares what you need to do to make social marketing really work for you

Should you fake it till you make it?

It's a line often trotted out to business newbees, but are these words of wisdom? Hannah Samuel thinks not - or at least, not always

Are you nurturing recommendations?

We all know how valuable good referrals are for our business - and Hannah Samuel points out the things you can be doing to encourage clients to recommend you to others

Joint ventures can give your business a boost

Working with other businesses can give you a strategic advantage. Joint venture broker Brent Frewen explains how leveraging your network can be of benefit

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