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Direct marketing

Nine benefits of using sponsorship marketing in your business

Sponsorship doesn't have to cost a small fortune. In fact it can be an excellent way to stretch your marketing dollars and reach a wider audience than you could afford to reach through more traditional forms of promotion. It can be an incredibly cost-effective and powerful marketing tool, providing benefits and achieving results that far outweigh the investment made in terms of sponsorship dollars.
November 9th, 2011 by Jen Tyson

How to get the most out of your email marketing

One of the main reasons small businesses fail is that they don’t follow up with their leads. Usually it takes up to seven contacts with a prospect before they are ready to buy. Most people give up after one or two contacts. If you are not doing your follow up you are leaving money on the table.
November 2nd, 2011 by Hannah du Plessis

What makes one business more successful than another?

This week, I saw three business owners. Two just wanted to see me because they needed new ideas on what to do next. One hired me on the spot. What are the differences between these three businesses?
September 28th, 2011 by Hannah du Plessis

Eight caveats to your marketing success

Marketing doesn't have to be hard, but there are some basic rules to follow. Debbie Mayo-Smith outlines eight simple things you can do to really up your marketing game.
September 14th, 2011 by  Debbie Mayo-Smith 

Generate an ongoing stream of qualified leads for your business

By setting up an well-thought-out system, you can attract and convert leads on an ongoing basis. Hannah du Plessis shows you how you can use your web site to do this.
September 12th, 2011 by Hannah du Plessis

Get more customers to say YES

Perhaps you don't think you're in sales, or that this issue is relevant to you? Consider this: if you, or your company, has something to offer, be it a product or a service, which requires an exchange of some sort (usually for money), then the reality is that you are in sales - even if you don't have 'sales' in your job title!
September 7th, 2011 by Jen Tyson

How to use your web site to actually make sales online

Most businesses look at the ‘Online’ marketing world and see it as the magic answer to solve all their business problems, so they go out build a ‘brochure’ website (which is not designed to get leads or customers) and sit back and expect the customers to come pouring in. The reality is that this just doesn’t happen.
August 11th, 2011 by Kim Baird

Why your business needs an internet presence

“If your business is not on the internet, your business will be out of business.” Bill Gates – founder of Microsoft. What are you doing about yours? Hannah du Plessis has some encouraging suggestions.
August 5th, 2011 by Hannah du Plessis

Are your email newsletters suffering from the “message in a bottle” approach?

Many small business owners send their email newsletters from their desktop computer system. Cornelia Luethi explains why this is an issue – and identifies a better way of sending ezines.
August 1st, 2011 by Cornelia Luethi
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20% of businesses in any category do 80% of the sales - which means the majority will struggle!

Most people choose to do business with someone they know and trust. How can you get more clients and get them to know and trust you? Hannah du Plessis says there is a way....
July 28th, 2011 by Hannah du Plessis

Why and how to tell a great story

Marketing gurus agree telling a really good story helps to sell you and/or your product. Debbie Mayo-Smith give you some practical pointers to help you apply this in your business.
July 14th, 2011 by  Debbie Mayo-Smith 

Try the KISS approach for effective email marketing

The easier you make it for people to respond to your marketing, the better your results will be. Marc Krisjanous shares some ideas and examples to get you thinking about how you can market effectively online to your customers.
July 11th, 2011 by Marc Krisjanous

Beestings: You can lead a horse to water ...

You can lead a horse to water, but you can’t make it drink – or so the saying goes. Can you influence what you want your customer to do next? You bet! This week’s guaranteed-under-two-minute-read has tips and tools to help you prompt the kind of action you want your customer or prospect to take.
June 21st, 2011 by Bizbuzz Team

Grow your business networks using LikedIn

If your business is looking to connect with other businesses, industry professionals and potential employees. it's time to take a closer look at LinkedIn.With over 100 million members worldwide, LinkedIn is the largest online networking tool devoted to professional connections - letting you network with new and existing colleagues, collaborators, prospects and customers. No longer do you need to own a set of golf clubs to assist in networking!
June 6th, 2011 by Jen Tyson

How to drum up business fast in this lukewarm economy

Getting new business fast depends on many things, including the channel you choose and understanding your target market -- but the effectiveness of everything can be exponentially increased by making the right offer.
May 13th, 2011 by Colin Kennedy

Get a better response from your email marketing

How many emails do you receive every day? And how many do you delete, without even opening them? As more and more businesses turn to email to get their marketing message across, our Inboxes fill up and we become even more ruthless about the ones we read and those we ignore.
May 9th, 2011 by Jen Tyson

When do you stop marketing to customers?

Don't drive yourself crazy about unsubscribes. Sean D'Souza shares a marketing strategy that will help you keep marketing without driving your customers away.
February 3rd, 2011 by Sean D'Souza

The art of communicating with your customers

Good communications have the power to convert prospects into customers, to keep your existing customers from knocking on your competitor's door and to turn them into strong advocates for your business who will gladly recommend you to others.
January 17th, 2011 by Jen Tyson

What does your signage say about your business?

The sign on your door, the poster in your window and the message on your vehicle all create an impression of your business in the eyes of your customers and prospects. If they are not accurate, in good condition or do not meet some of the criteria for a good sign, then you could be doing your business a disservice.
December 7th, 2010 by Jen Tyson

Can your business increase customer retention using TXT systems?

One of the most important aspects of your business is the capability to retain customers. Grant Collingwood looks at how TXT systems might work for your business. Use of a professional TXT System can help you do that, can save you money as well and does not have to present technical challenges.
December 1st, 2010 by Grant Collingwood
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