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Marketing

Kickstart 2012!

Have you already started thinking about what you want to achieve this year, or is that a 'later on job'? Whatever the case, we can help you create a winning plan for your business in 2012.
January 18th, 2012 by Jen Tyson

Getting free publicity for your business

Publicity can be a low-cost way to promote your business and build credibility. Here are some tips that should have editors eating out of your hand!
January 11th, 2012 by Heather Douglas

How To Attract The Clients You Need – Part 2

After packaging and pricing your product or service it is time to find clients. Hannah du Plessis outlines your next step...
January 4th, 2012 by Hannah du Plessis

How To Attract The Clients You Need – Part 1

Have you ever thought that it is too hard to make money with your business? That you just need more clients to make ends meet? Is finding new clients the big problem in your business?
December 30th, 2011 by Hannah du Plessis

Should you hire a copywriter or a web designer?

When most people want a website, they go to a web designer. However, good web designers create beautiful websites, but you need to provide the content yourself.
December 26th, 2011 by Hannah du Plessis

It's easy to WOW your customers with video

Video marketing and how you CAN use it in your business to engage with prospects and customers. Extremely effective both in time and cost, video marketing is becoming increasingly popular as a channel of communication and is much easier than you may think to put into practice.
December 19th, 2011 by Jen Tyson

Beestings: Own and manage your unique identity

There can be more to a job than just hiring a contractor to do it – like creating a brand for you - and ticking it off your list. This week’s guaranteed-under-two-minute-read has tips and tricks to make sure you own and manage your own unique identity in a way that benefits your business as well as your customers.
December 6th, 2011 by Bizbuzz Team

Business to business networking

How to get the most out of business networking by establishing win-win relationships and helping others.
December 5th, 2011 by Hannah du Plessis

Stand out from the crowd!

Determining what makes your business different is one of the most fundamental marketing decisions you need to make. Some people refer to this as your USP or Unique Selling Point. If you are unable to decide what it is that makes your business different, then you cannot expect your customers to know either! You will be leaving their purchase decision up to whatever takes their fancy at the time and you will be helping your competitors appear more attractive.
December 2nd, 2011 by Jen Tyson

Who owns your brand? (Are you sure?)

Commissioning and paying for a brand design does not mean ownership. If a graphic designer has created your brand, it may well not be yours, warns Theodore Doucas.
November 30th, 2011 by Theodore Doucas

It is almost Christmas, what can YOU do as a business?

Whatever your type of business, this time of year is all about Christmas, holidays, the end of one year and the beginning of a new year with a fresh start.
November 21st, 2011 by Jen Tyson

10 Small changes to make a big improvement to your business

Sometimes, it's little things that count. Debbie Mayo-Smith suggests ten things you can tweak in your business, which together should add up to a significant overall improvement. The trick is to get started, and keep honing away at them.
November 18th, 2011 by  Debbie Mayo-Smith 

Nine benefits of using sponsorship marketing in your business

Sponsorship doesn't have to cost a small fortune. In fact it can be an excellent way to stretch your marketing dollars and reach a wider audience than you could afford to reach through more traditional forms of promotion. It can be an incredibly cost-effective and powerful marketing tool, providing benefits and achieving results that far outweigh the investment made in terms of sponsorship dollars.
November 9th, 2011 by Jen Tyson

How to get the most out of your email marketing

One of the main reasons small businesses fail is that they don’t follow up with their leads. Usually it takes up to seven contacts with a prospect before they are ready to buy. Most people give up after one or two contacts. If you are not doing your follow up you are leaving money on the table.
November 2nd, 2011 by Hannah du Plessis

Beestings: Are you making these mistakes?

Yes, making mistakes can be okay and you can learn from them, but it’s best to avoid the really bad ones if you still want to be in business this time next year. In this week’s guaranteed-under-two-minute-read, we’ve got some tips and tools to help avoid the worst business mistakes.
November 1st, 2011 by Bizbuzz Team

The challenges of exporting

While exporting can be lucrative and is certainly good for our economy, many Kiwi businesses put it in the "too hard" basket. Christopher Boys highlights some of the issues those thinking of embarking on selling overseas will need to address.
October 31st, 2011 by Christopher Boys
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Starting a blog? How to find topics to write about

If you are like most people, you need inspiration to be able to start writing. Here are a few ideas to get you started:
October 19th, 2011 by Hannah du Plessis
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Beestings: Business might be easier if we weren't dealing with humans

Every small business needs to deal with the “human factor” – after all, we inhabit the planet with our fellow homo sapiens. And while it’s rewarding, managing those relationships is all part of the challenge of running a business. Whether it’s learning to network effectively, engaging in contracts to secure business relationships, or letting off steam with a pet, catering for the human factor should be part of your business week. In this week’s guaranteed-under-two-minute-read, we’ve got tips and tools to help.
October 11th, 2011 by Bizbuzz Team

The simple art of networking to grow your business

Networking is something you either love or you hate. However, whichever side of the fence you sit, it is something that can quickly change the fortunes of your business. It is not difficult, not expensive and done well, can generate exactly the sort of business you want right now. If you have done your networking well, when business starts to slow down, kicking in a little extra networking can turn it around in as little as one hour and for next to no expense. My Marketing Expert has some tips.
October 10th, 2011 by Jen Tyson

Do you use this smart little strategy to create a better business and a better life?

Do you want to make more money in your business right now? Do you want more time to spend with your family? Do you want to take more overseas trips or have 3 months off work? Do you want to follow your passion but don’t know how? Kim Baird shares her strategy for success.
October 3rd, 2011 by Kim Baird
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