Research points to it being the next big thing in reaching your audience. Daniel Daines-Hutt explains why video marketing appears to be the number one choice for smart business growth in New Zealand for 2014.
Selling a service is different to selling a product, and Sue Hirst says it can be a lot harder to work out costs and determine pricing. She explains what you should be doing in order to make sure your service business is profitable.
For decades business owners have wanted a magic wand for their marketing: the quick, easy, cost-effective campaign that brings scores of new customers through the door with zero effort and minimal cost. Cornelia Luethi looks at the pros and cons of the latest magic wand - One Day Offers. Should you use them? And if so, what should you be wary of?
Starting up a business can be hard, and harder still to find sources of finance and cash flow. Every business wants to make a profit, but usually make losses at the start. If the business start-up is structured correctly, it can help turn business losses into a source of cash flow through GST Returns and Income Tax Refunds.
Understanding costing is vital if you want your business to grow. Sue Hirst says many small and home business owners are working hard without seeing the results, and she has some tips to help you make your business more profitable.
Do you have lots of business one minute and none the next? This is a typical home or small business scenario, and one that can be stressful especially for those new to the game. Here are some tips to help you cope - and even make the most of it.
Cashflow is king, and getting slow payers to cough up is an important part of keeping your business running smoothly. Michael Todd explains why, contrary to popular opinion, when customers default, it's the newer debts you should chase up first.
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