Income

BLOG: When is a T-shirt not a T-shirt?

So lets discuss why creating a merchandise line on its own is severely underutilisng your potential ROI, your direct traffic, and your brand awareness.

If you're reading this, then hopefully you already have a merchandise line, even if it's for promo, or you're thinking of getting something made?


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Why you're a fool if you don't use video marketing

Research points to it being the next big thing in reaching your audience. Daniel Daines-Hutt explains why video marketing appears to be the number one choice for smart business growth in New Zealand for 2014.

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How to measure profitability in a service based business

Selling a service is different to selling a product, and Sue Hirst says it can be a lot harder to work out costs and determine pricing. She explains what you should be doing in order to make sure your service business is profitable.

Healthy business cashflow checklist

Cashflow is the lifeblood of your business. Our checklist will help you identify what in your business is having a negative effect on it.

Checklist: 10 things seasonal businesses must do to prosper

A business which has very high and very low seasons is a lot more risky than one which does not have so much fluctuation in income and expenses. Here are some tips to help ensure survival.

Checklist: 10 ways to make more profit

Use this handy 10-point checklist to make sure you are not leaving money lying on the table - and to take your business's profitability up a notch.

Why one day offers are both brilliant and terrible for your business

For decades business owners have wanted a magic wand for their marketing: the quick, easy, cost-effective campaign that brings scores of new customers through the door with zero effort and minimal cost. Cornelia Luethi looks at the pros and cons of the latest magic wand - One Day Offers. Should you use them? And if so, what should you be wary of?

How to turn business losses into cash flow

Starting up a business can be hard, and harder still to find sources of finance and cash flow. Every business wants to make a profit, but usually make losses at the start. If the business start-up is structured correctly, it can help turn business losses into a source of cash flow through GST Returns and Income Tax Refunds.

The value of getting your costing right

Understanding costing is vital if you want your business to grow. Sue Hirst says many small and home business owners are working hard without seeing the results, and she has some tips to help you make your business more profitable.

Ride the income rollercoaster - and enjoy it!

Do you have lots of business one minute and none the next? This is a typical home or small business scenario, and one that can be stressful especially for those new to the game. Here are some tips to help you cope - and even make the most of it.

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