make the logo bigger
It’s the request that every graphic designer dreads. The client really likes the design, apart from one thing. Before they sign off, can the designer just ‘make the logo a bit bigger’?

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Perhaps you don't think you're in sales, or that this issue is relevant to you? Consider this: if you, or your company, has something to offer, be it a product or a service, which requires an exchange of some sort (usually for money), then the reality is that you are in sales - even if you don't have 'sales' in your job title!

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What's driving your business? This week's guaranteed-under-two-minute read tries to help you answer that question and has tips to help you make sure you are doing things for the right reasons, and tools to keep you headed in the direction you want to be going.

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Professionalism wins and keeps business. Bill Treasurer suggest we know we need to be professional, but knowing how to be professional (and how to explain that to our staff if necessary), is not so easy. He shares seven practical tips.

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Businesses are often required to make tough decisions. So when it comes to choosing the right company from among many available web design services that offer a range of options, the choice is not simple for businesses. Several factors can contribute in this decision making, especially since web designing is no longer confined to just having an attractive design online.

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What motivates you? Sandy Geyer suggests we are driven primarily by two things. Fear and purpose motivate our actions - and, she says, they lead to two very different outcomes.

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Service businesses often can't bill for a simple piece of work done as projects can be complex and may span several months or even years. Work in Progress, says Sue Hirst, is a very sensitive driver in relation to cash flow and working capital in any business. She explains how you can stay on top of ongoing work and billing.

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There's a lot of emphasis about using social media to get our business known - but to those of use who are not naturals at either social media or marketing, merging the two effectively is a daunting prospect. We can spend a lot of time and effort without any discernible benefit. So as usual it's important to measure the results. But before we can expect any results, we need to get the basics right. Here are some ideas to check you're at least on the right track.

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A recent court ruling may have unintended consequences for New Zealand businesses whose brands may be considered to be making health claims - IP expert Theodore Ducas explains his concerns.

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Liquorice allsorts
Your childhood stranger-danger conditioning might well be holding you back in business. Claudia Disney has some advice on breaking the ice with prospective customers.

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