Founder of Genisis Limited and brand strategist, Adrian Woodliffe has a background in marketing, management consulting and strategic roles within some of New Zealand’s leading design agencies. Genisis is a Wellington based brand and identity consultancy. Genisis works with clients all around New Zealand in most major sectors of the economy including health, energy, manufacturing, education, transport/courier, primary produce, agriculture and fast moving consumer goods. Genisis helps companies unlock the potential inside their brands to build business advantage.