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Sean D'Souza

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Sean
D'Souza
http://www.psychotactics.com

Sean D'Souza is the driving force behind "PsychoTactics", and an expert on using an understanding of psychology to dramatically increase sales. 12 years ago, he joined an advertising agency called Leo Burnett. The skills he learnt while working with one of the best advertising agencies of the world took Sean on the heady road of copywriting, writing TV commercials (and how to do them in 5 seconds), graphic design, cartoons and web design. The underlying synchronicity was the constant search to find ways to communicate in the simplest, most effective manner. Sean - who is based in Auckland - now offers these skills to others through e-books such as his insightful "The Brain Audit", seminars, in his free newsletter and via his web site.


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