John Shattock is The Marketing Coach. He teaches owners and managers of service businesses how to create and manage their own effective marketing. Articles and free resources are available through his website target="_blank">www.marketingcoach.co.nz . John is also a senior marketing communications and perception research specialist who consults to larger businesses, not-for-profits and local government through his company Shattock Communications & Research Ltd ( www.shattock.net.nz )
Shattock Communications & Research Ltd assists organisations by researching existing perceptions and developing targeted programmes to manage them. With more than 30 years media, public relations, research and direct marketing experience, John Shattock is highly-regarded for his experience in the education, energy, environmental, farming, forestry, health, information technology, local government, manufacturing, media, not-for-profit, packaging, professional services, property development, sports and event management industries. Accredited in Public Relations (APR), Fellow of the Public Relations Institute of New Zealand, Member Market Research Society, NZ Cert. Direct Marketing, Fellow Commonwealth Press Union
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