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No matter which Hosting Company and package that you choose, statistical analysis must be a major consideration. There are literally 1000's of Web hosting companies and packages to choose from but a system to check your statistics should be part of the deal.

The information provided by detailed statistics is extremely important in analysing your Marketing Strategies. A visitor counter on your web site is not enough.

Statistical data will allow you to view the number of visitors that came to your web site and provide information about where they came from and at what point they left your web site to go somewhere else. If you have this detailed information about your visitors then you can organize your advertising more effectively. Without statistical analysis you will not know what is working with the web site and what needs to change.

As you will see shortly, web statistics are extremely important.

Here are some useful statistics

• Unique Visitors
• Top Referrers
• Top Exit Pages

Unique visitors are more important that the number of visitors or hits since this statistic does not include repeat visitors and gives an accurate figure for the actual number of visitors that your site is attracting.

Do you want to know how these visitors are finding your web site? Then check out the 'top referrers' data. This data will show the most common sources that refers visitors to your site. If you have a high listing in a popular search engine for a particular keyword then this source of traffic will show up here.

Your statistics should show the top exit pages These are the most common pages from which visitors have left your site. To determine why people are not staying on your web site, you will need to know the places of exit. Then you can adjust your web site accordingly to try and bring this figure down. You want to make sure your visitors are getting a chance to review your sales copy, and if they exit from there you may need to adjust your copy. Ultimately it would be nice if your most common exit page was your "Thank You For Your Order" page!

Other important statistics include

• Most Requested Pages
• Least Requested Pages
• Top Entry Pages (the most common pages where people entered your site)
• Top Single Access Pages (the most common pages which people accessed, then left your site without visiting other pages)
• Top Search Engines (most common search engines are sending your visitors)
• Top Keywords (most common keywords people are entering into search engines to find your site)

How does all this information help your marketing strategies?
Well, by studying your web stats you will be able to calculate precisely how much each visitor to your web site is worth. Simply divide the number of unique visitors by the gross sales figure. Now you will have an exact amount that you know you can bid in Pay Per Click search engines without losing money!

A note from the Editor
By the way, HomebizBuzz's Ezi-Build web sites all come with a free web stats package that allows you to analyse your web traffic