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The DIY sales letter makeover

February 7th, 2003 by Marcia Yudkin
Have you given up on writing sales letters because they don't work? Marcia Yudkin shares some insider secrets that are bound to make a difference!
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ans Serif">For years, my most popular business service has been taking sales letters that aren't getting results and remaking them so that inquiries and orders pour in. At the risk of starving this cash cow, I'm going to reveal the mental checklist I use that accounts for a high percentage of the improvements I introduce. Ask this set of questions about your sales letter before you finalize it, and you'll be able to swell a trickle of response into a steady stream of profit.

  • ans Serif">Do you let the reader know in the first paragraph why you're writing, and provide a reason to read on? Your recipient digs into the letter with the question, "What's in this for me?" An opening like "We are pleased to announce," for instance, usually provokes a "So What?" Instead, put yourself in the shoes of your reader, formulate your main point from that perspective and try leading off with it: "Until September 22, 1998 you have the chance to become one of only 2,346 people in the universe to own mineral-rich real estate on Asteroid A-17."

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About the author

Marcia Yudkin's picture
Marcia Yudkin

Marcia Yudkin is the author of 6 Steps to Free Publicity and 10 other books.
She publishes a weekly newsletter on creative marketing, Marketing Minute
(http://www.yudkin.com/marksynd.htm). This article is adapted from the
report, "101 Ways to Turn Content into Money," which is described in detail
at www.yudkin.com/contentintomoney.htm .