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Beestings: Fine-tune technology to create a better customer experience

Thank you to all of you who voted for Bizbuzz in the Netguide Awards. You’ve helped make us a finalist and we hope you’re just as thrilled as we are! Today’s guaranteed-under-two-minute-read has tips and tools to help you use technology to create a better customer experience for your clients.
August 23rd, 2011 by Bizbuzz Team

Five reasons why small business owners really do need a blog

If you're feeling overwhelmed by technology and just want to get on with running your business, do you really need to take time to blog? Hannah du Plessis shares five sound business reasons to post your opinions in cyberspace.
August 13th, 2011 by Hannah du Plessis
1 Comment

How to use your web site to actually make sales online

Most businesses look at the ‘Online’ marketing world and see it as the magic answer to solve all their business problems, so they go out build a ‘brochure’ website (which is not designed to get leads or customers) and sit back and expect the customers to come pouring in. The reality is that this just doesn’t happen.
August 11th, 2011 by Kim Baird

Beestings: Drum up more web traffic

Marketing your business online is cheap, effective and allows you to reach far more people, even on the other side of the world, while targeting them accurately and cost-effectively. But you are also competing with millions of other web sites, so you need to be a sharp online marketer if you want to attract, and keep, your share of visitors. This week’s guaranteed-under-two-minute-read has some tips and tricks to make sure you are up with the play.
July 12th, 2011 by Bizbuzz Team
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Try the KISS approach for effective email marketing

The easier you make it for people to respond to your marketing, the better your results will be. Marc Krisjanous shares some ideas and examples to get you thinking about how you can market effectively online to your customers.
July 11th, 2011 by Marc Krisjanous

Drive traffic to your website using Google Adwords

Lets take a look at how you can use Google AdWords to drive traffic to your website. For many businesses, the do-it-yourself nature of AdWords and the fact that you can closely monitor (and limit) how much you spend, makes it an attractive advertising tool. But just how easy is it to develop your own ad and what things do you need to get right to make sure it is effective?
July 6th, 2011 by Jen Tyson
6 Comments

Persuading people to buy - 6 tips for great website calls to action

So you have people coming to your website - great! But are they are leaving again without buying anything, signing up for your newsletter or contacting you? Find out how an effective call to action might be all you need to turn those visitors into customers!
June 20th, 2011 by Sandra Newton

What to do when your web site sucks

Does your website suck? If you answered yes to this question then this article is for you. Discover the twelve essential items (and a few bonus ideas) that takes your website from awful to fabulous!
June 13th, 2011 by Bonnie Davis

Is cloud computing right for your business?

Online software allows business owners and advisors to have real time access to vital financial information. Sue Hirst explains how the benefits of cloud computing generally far outweigh the negatives.
June 10th, 2011 by Sue Hirst
4 Comments

Grow your business networks using LikedIn

If your business is looking to connect with other businesses, industry professionals and potential employees. it's time to take a closer look at LinkedIn.With over 100 million members worldwide, LinkedIn is the largest online networking tool devoted to professional connections - letting you network with new and existing colleagues, collaborators, prospects and customers. No longer do you need to own a set of golf clubs to assist in networking!
June 6th, 2011 by Jen Tyson

Why one day offers are both brilliant and terrible for your business

For decades business owners have wanted a magic wand for their marketing: the quick, easy, cost-effective campaign that brings scores of new customers through the door with zero effort and minimal cost. Cornelia Luethi looks at the pros and cons of the latest magic wand - One Day Offers. Should you use them? And if so, what should you be wary of?
June 2nd, 2011 by Cornelia Luethi

Does your CMS website really deliver the goods?

So you have your shiny new Content-Managed website up and running. You're ready to present your company to the world and reap the rewards of an online presence. What happens now?
March 29th, 2011 by Mike Henden
1 Comment

Your business web site: what's the bottom line?

Your business website is often the first interaction you have with a potential customer. If your website is not professional you may be leaving money on the table. Website strategy expert, Philippa Gamse, will help you identify these issues and fix them.
January 5th, 2011 by Philippa Gamse

Top five Twitter tips for business (with a healthy dose of skepticism)

Research shows that social sites are being used to find local businesses. Learn five twitter tips that can help you build your small business and find those potential customers. Philippa Gamse draws some conclusions from US research which are equally relevant to Kiwi business owners.
December 17th, 2010 by Philippa Gamse

Can your business increase customer retention using TXT systems?

One of the most important aspects of your business is the capability to retain customers. Grant Collingwood looks at how TXT systems might work for your business. Use of a professional TXT System can help you do that, can save you money as well and does not have to present technical challenges.
December 1st, 2010 by Grant Collingwood
2 Comments

Is your social media mindset a reputation winner?

According to Beloit College's 'Mindset' list many young Americans heading to university this year may think Germany has always been one country, Beethoven is a dog rather than a composer and Banana Republic is a fashion store rather than a politically unstable South American dictatorship.
October 14th, 2010 by Hannah Samuel

10 blogging tips for Kiwi business websites

If you want to get found online a business blog is a great way to produce fresh content to improve your search engine rankings. A blog for your business can develop a relationship with your customers as well as generating new sales leads.
August 25th, 2010 by Russell Masters

How great web copywriting can make or break your website

Selling on the internet is very difficult because you don't have the normal face-to-face interaction you'd have in a store. Hence you nged to make your communication come alive on your website. Unfortunately most business owners (and web designers) spend more time worrying about how pretty their website is rather than what it says.
July 7th, 2010 by Craig Dewe

Online profiles can make or break your social networking success

You wouldn't miss an opportunity to give a business card to someone at an offline networking event - so why join an online social networking site and neglect your profile? Bonnie Jo Davis has some excellent tips on making the most of yours
June 30th, 2010 by Bonnie Davis
2 Comments

So you want a cheap web site?

The price of a web site can vary enormously and it can be tempting to make a decision based on price. Barry Ekins sheds some light on what you may - or may not be - paying for
June 8th, 2010 by Barry Ekins
11 Comments