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Communications

Five reasons why small business owners really do need a blog

If you're feeling overwhelmed by technology and just want to get on with running your business, do you really need to take time to blog? Hannah du Plessis shares five sound business reasons to post your opinions in cyberspace.
August 13th, 2011 by Hannah du Plessis
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The email dance: how to cyber-swing with grace and manners

When we're dealing with email it's easy to fall into bad habits which affect our productivity and irritate others. Robyn Pearce reminds us about email netiquette and suggests some useful tactics.
August 3rd, 2011 by Robyn Pearce

Are your email newsletters suffering from the “message in a bottle” approach?

Many small business owners send their email newsletters from their desktop computer system. Cornelia Luethi explains why this is an issue – and identifies a better way of sending ezines.
August 1st, 2011 by Cornelia Luethi
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Beestings: Drum up more web traffic

Marketing your business online is cheap, effective and allows you to reach far more people, even on the other side of the world, while targeting them accurately and cost-effectively. But you are also competing with millions of other web sites, so you need to be a sharp online marketer if you want to attract, and keep, your share of visitors. This week’s guaranteed-under-two-minute-read has some tips and tricks to make sure you are up with the play.
July 12th, 2011 by Bizbuzz Team
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Grow your business networks using LikedIn

If your business is looking to connect with other businesses, industry professionals and potential employees. it's time to take a closer look at LinkedIn.With over 100 million members worldwide, LinkedIn is the largest online networking tool devoted to professional connections - letting you network with new and existing colleagues, collaborators, prospects and customers. No longer do you need to own a set of golf clubs to assist in networking!
June 6th, 2011 by Jen Tyson

20 time saving, income producing clever ways to use your Smart Phone

Your Smart Phone need not be just a fancy toy or cool accessory. Debbie Mayo-Smith points out some uses you may not have thought of which turn it into a valuable business tool.
May 18th, 2011 by  Debbie Mayo-Smith 

Get a better response from your email marketing

How many emails do you receive every day? And how many do you delete, without even opening them? As more and more businesses turn to email to get their marketing message across, our Inboxes fill up and we become even more ruthless about the ones we read and those we ignore.
May 9th, 2011 by Jen Tyson

Can your Powerpoint presentation rival TV advertising?

Whether you use your Powerpoint presentation in one-on-one or small-group situations, with a large audience or embedded on your web site, you may be passing up an opportunity to make a huge impression. Sean D'Souza shows you how.
April 13th, 2011 by Sean D'Souza

Text messaging is a business tool - here's how

If you've been thinking texting is just a great way to keep in touch with family and friends, think again. Debbie Mayo-Smith encourages you to use it to make your business more friendly, helpful, efficient and profitable.
April 11th, 2011 by  Debbie Mayo-Smith 
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Into VoIP

Changing to VOIP technology can involve a leap of faith. Phil Astley shares his experiences in the hope of shedding some light on what the change involves, and highlights a few "gotchas" to watch out for too.
April 8th, 2011 by Phil Astley

The art of communicating with your customers

Good communications have the power to convert prospects into customers, to keep your existing customers from knocking on your competitor's door and to turn them into strong advocates for your business who will gladly recommend you to others.
January 17th, 2011 by Jen Tyson

What does your signage say about your business?

The sign on your door, the poster in your window and the message on your vehicle all create an impression of your business in the eyes of your customers and prospects. If they are not accurate, in good condition or do not meet some of the criteria for a good sign, then you could be doing your business a disservice.
December 7th, 2010 by Jen Tyson

Can your business increase customer retention using TXT systems?

One of the most important aspects of your business is the capability to retain customers. Grant Collingwood looks at how TXT systems might work for your business. Use of a professional TXT System can help you do that, can save you money as well and does not have to present technical challenges.
December 1st, 2010 by Grant Collingwood
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The benefits of using VOIP in business

Many people associate VOIP with Skype and MSN Messenger. However, these free applications have nothing to do with the way it has evolved. Find out exactly what VOIP is, and how it can help your business.
October 20th, 2010 by Hannah du Plessis

Staying accessible cheaply when overseas with Skype.

A lot of people are aware of the free calling and messaging features of Skype, and perhaps the ability to make cheap calls to landlines, but Skype can be a lot more than that if you know how to join all the dots.
August 2nd, 2010 by Christopher Cookson
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Why we should all be Tall Poppies; 5 tips to getting read for Kiwis producing content online

Tall Poppy syndrome is just one of Kiwis' shortcomings in the digital playing field. But we have opportunity to excel in these contexts which are largely suited to our culture, by following these five tips for Kiwis producing social media content which actually gets read online.
July 14th, 2010 by Jess Maher