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Technology

What are ERP systems and how they can help your business

Enterprise Resource Planning is increasingly being used by businesses - large and small - and whether you are using it (or considering using it) in your business, or are supplying businesses using ERP, Nicholas Birch gives you an overview of how it works.

Introduction to SSL for eCommerce businesses

The SSL certificate ensures the smooth and safe progress of online business & customers’ secure digital transactions. The SSL certificate is a core part of ecommerce security and is a wise subject for discussion in any online business. The Digital SSL Certificate not only helps to secure online transactions but also improves customer trust in a business.

Beestings: Fine-tune technology to create a better customer experience

Thank you to all of you who voted for Bizbuzz in the Netguide Awards. You’ve helped make us a finalist and we hope you’re just as thrilled as we are! Today’s guaranteed-under-two-minute-read has tips and tools to help you use technology to create a better customer experience for your clients.

Five reasons why small business owners really do need a blog

If you're feeling overwhelmed by technology and just want to get on with running your business, do you really need to take time to blog? Hannah du Plessis shares five sound business reasons to post your opinions in cyberspace.
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How to use your web site to actually make sales online

Most businesses look at the ‘Online’ marketing world and see it as the magic answer to solve all their business problems, so they go out build a ‘brochure’ website (which is not designed to get leads or customers) and sit back and expect the customers to come pouring in. The reality is that this just doesn’t happen.

Beestings: Global and local marketing go hand in hand

Today’s successful businesses are often able to reach seamlessly around the world, frequently relying on the web and other technology to make sales happen quickly and easily – but it’s not quite that simple. This week’s guaranteed-under-two-minute read has tips and tools that will help you reach your customers, whether they are on your doorstep or the other side of the world.

The email dance: how to cyber-swing with grace and manners

When we're dealing with email it's easy to fall into bad habits which affect our productivity and irritate others. Robyn Pearce reminds us about email netiquette and suggests some useful tactics.

Are your email newsletters suffering from the “message in a bottle” approach?

Many small business owners send their email newsletters from their desktop computer system. Cornelia Luethi explains why this is an issue – and identifies a better way of sending ezines.
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Enhance your reputation by reframing your relevance

Before you bring something "new" to your business, it's worth checking that's really what your customers want. All too often, Hannah Samuel says, it's not ....
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Beestings: Drum up more web traffic

Marketing your business online is cheap, effective and allows you to reach far more people, even on the other side of the world, while targeting them accurately and cost-effectively. But you are also competing with millions of other web sites, so you need to be a sharp online marketer if you want to attract, and keep, your share of visitors. This week’s guaranteed-under-two-minute-read has some tips and tricks to make sure you are up with the play.
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Try the KISS approach for effective email marketing

The easier you make it for people to respond to your marketing, the better your results will be. Marc Krisjanous shares some ideas and examples to get you thinking about how you can market effectively online to your customers.

Persuading people to buy - 6 tips for great website calls to action

So you have people coming to your website - great! But are they are leaving again without buying anything, signing up for your newsletter or contacting you? Find out how an effective call to action might be all you need to turn those visitors into customers!

Beestings: How quickly can you change tack?

Owning a business means living with change – and that can be good, especially for small and home businesses which tend to be able to change tack quickly to take advantage of opportunities or avoid issues which suddenly arise. This week’s guaranteed-under-two-minute-read has ideas, tips and tools to help you identify and embrace new directions.

What to do when your web site sucks

Does your website suck? If you answered yes to this question then this article is for you. Discover the twelve essential items (and a few bonus ideas) that takes your website from awful to fabulous!

Is cloud computing right for your business?

Online software allows business owners and advisors to have real time access to vital financial information. Sue Hirst explains how the benefits of cloud computing generally far outweigh the negatives.
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Why one day offers are both brilliant and terrible for your business

For decades business owners have wanted a magic wand for their marketing: the quick, easy, cost-effective campaign that brings scores of new customers through the door with zero effort and minimal cost. Cornelia Luethi looks at the pros and cons of the latest magic wand - One Day Offers. Should you use them? And if so, what should you be wary of?

20 time saving, income producing clever ways to use your Smart Phone

Your Smart Phone need not be just a fancy toy or cool accessory. Debbie Mayo-Smith points out some uses you may not have thought of which turn it into a valuable business tool.

Can your Powerpoint presentation rival TV advertising?

Whether you use your Powerpoint presentation in one-on-one or small-group situations, with a large audience or embedded on your web site, you may be passing up an opportunity to make a huge impression. Sean D'Souza shows you how.

Beestings: Are you using new technology to grow your business?

New technology keeps appearing and it's easy to ingore it or fail to understand how you can use it to make your business more efficient and profitable. We have tips and tools to help.

Text messaging is a business tool - here's how

If you've been thinking texting is just a great way to keep in touch with family and friends, think again. Debbie Mayo-Smith encourages you to use it to make your business more friendly, helpful, efficient and profitable.
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