homeBee.png

Entrepreneurship

Kickstart 2012!

Have you already started thinking about what you want to achieve this year, or is that a 'later on job'? Whatever the case, we can help you create a winning plan for your business in 2012.

Beestings: Tips to make the hoiiday season less stressful

The start of the school holidays can make balancing a business and home life difficult. We have some tips and tools to help.

Stand out from the crowd!

Determining what makes your business different is one of the most fundamental marketing decisions you need to make. Some people refer to this as your USP or Unique Selling Point. If you are unable to decide what it is that makes your business different, then you cannot expect your customers to know either! You will be leaving their purchase decision up to whatever takes their fancy at the time and you will be helping your competitors appear more attractive.

It is almost Christmas, what can YOU do as a business?

Whatever your type of business, this time of year is all about Christmas, holidays, the end of one year and the beginning of a new year with a fresh start.

10 Tips for choosing a great business advisor

It can be extremely valuable for a business owner to have someone from outside their business, who can help them to work on the business, as well as in it. But there are traps for the unwary! Sue Hirst helps you sidestep some potential pitfalls ...

Beestings: Are you making these mistakes?

Yes, making mistakes can be okay and you can learn from them, but it’s best to avoid the really bad ones if you still want to be in business this time next year. In this week’s guaranteed-under-two-minute-read, we’ve got some tips and tools to help avoid the worst business mistakes.

Beestings: What's your game-changer?

Way to go, All Blacks! What a win – and what a game to look forward to next weekend. And as small and home businesses, there are some take-aways too: while we don’t have control over everything that happens, building the skills and putting the foundations in place certainly mean when opportunities arise or calamity strikes, our businesses have the depth and ability to take advantage or show resilience. This week’s guaranteed-under-two-minute-read has some suggestions on how you can build game-changing strengths into your business.

The simple art of networking to grow your business

Networking is something you either love or you hate. However, whichever side of the fence you sit, it is something that can quickly change the fortunes of your business. It is not difficult, not expensive and done well, can generate exactly the sort of business you want right now. If you have done your networking well, when business starts to slow down, kicking in a little extra networking can turn it around in as little as one hour and for next to no expense. My Marketing Expert has some tips.

Small business wins big as kiwi Davids take on Goliaths

A two-years-young multi-million-revenue business run from a garage and a spare room has trumped the competition to take out the Supreme Award in The David Awards 2001: heroes in small business initiative.

Do you use this smart little strategy to create a better business and a better life?

Do you want to make more money in your business right now? Do you want more time to spend with your family? Do you want to take more overseas trips or have 3 months off work? Do you want to follow your passion but don’t know how? Kim Baird shares her strategy for success.
1 Comment

The coffee’s a grind ... and how this hurt one business

You may be working hard at bringing in the income and keeping down expenses - but somehow things just aren't going the way they should. Sometimes it's not obvious what changes can be made, until you dig a little deeper.
1 Comment

Are you ready for International markets?

Many businesses looking to grow will at some point consider expanding into international markets. Whatever your situation, and particularly in times of global recession, it's essential that you do your homework thoroughly before making any decision to export.
1 Comment

How to be sure you are making money - and keeping some for yourself

The orders are coming in, the customers are happy, and business seems to be, well, maybe not booming but pretty darn good. So how come it's so hard to pay the bills or take some drawings? Sue Hirst explains.

Beestings: Are you bold enough?

Business is not for the faint-hearted. It takes courage to plunge into the unknown, to explore new opportunities, develop networks from scratch and to monetise your ideas. This week’s guaranteed-under-two-minute-read has tips and tools to help you boldy go – or at least, go boldly – as you head towards future success.

Beestings: Are you inadvertently driving business away?

In this economy we all need to do what we can to keep our customers coming back – yet it’s possible we’re scaring them away without even realising. This week’s guaranteed-under-two-minute-read has tips and tools to help you make your processes user-friendly and check you’re not inadvertently turning business away.

Beestings: How quickly can you change tack?

Owning a business means living with change – and that can be good, especially for small and home businesses which tend to be able to change tack quickly to take advantage of opportunities or avoid issues which suddenly arise. This week’s guaranteed-under-two-minute-read has ideas, tips and tools to help you identify and embrace new directions.

Beestings: Stop waiting for the upturn and make it happen

If, like us, you’re getting tired of waiting for the economy to pick up, and want to take recovery into your own hands, we’ve got some tips and tools for you in this week’s guaranteed-under-two-minute-read.
1 Comment

How to be successful with tenders and quotes

Many businesses rely on tenders and quotes to bring in business - but it can be a time-consuming process and you don't always win the business. Sue Hirst has some tips to make your tendering and quoting more successful - and to ensure the project is actually profitable when you land the job.

Are you first, quicker, safer, or more expert than your competition?

Positioning is how your customer perceives the value you offer compared to your competitors. For example, are you first, better, quicker, more professional, safer, more expert or cheaper than your competition? How do you want to be perceived and how can you use your brand to communicate this to your target market?

How much attention do your customers and prospects pay to your brand?

How much attention do you pay to your brand? Or more importantly, how much attention do your customers and prospects pay to your brand? If you're not getting maximum mileage from your brand, then you may be missing sales opportunities and limiting your growth potential. Even the smallest of companies benefits from having a strong brand.